Matt King delivers a micro masterclass in programmatic buying, revealing how to use data and technology to deliver the right message to the right person at the right time while maintaining privacy and efficiency. You’ll get actionable tips on how to enhance your digital ROI while keeping patient privacy front and center.
// By Susan Dubuque // Matt King delivers a micro masterclass in programmatic buying, revealing how to use data and technology to deliver the right message to the right person at the right time while maintaining privacy and efficiency. You’ll get actionable tips on how to enhance your digital ROI while keeping patient privacy front and center.
While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase AI’s transformative impact on consumer engagement, internal communications, and even healthcare recruitment. Four panelists presented on this topic on eHealthcare Strategy & Trends’ webinar, December 13, 2023. Read More
A healthcare marketing executive says, “AI has allowed for efficiencies and sustainability not only for our department, but for the whole organization.” // By Jared Johnson // While there is a lot of noise and hype around AI, healthcare marketers see the benefits of taking a practical approach. Real-world examples can inspire us and showcase Read More
If you use third-party data for your marketing, it’s time for you to start getting ready to do something different. That’s because new privacy laws around the world, as well as new measures from Apple and Google, will soon make using third-party data a thing of the past. Coming changes will give consumers more control Read More
// By Jim Samuel // Third-party cookies may have received a reprieve, but that only gives you more time to prepare for their eventual demise. Whether it’s because of Apple’s security updates to its email app, Google’s end to support for cookies, or the new privacy laws in many states and countries, organizations that rely Read More