Welltok

Using AI To Help Overcome Vaccine Hesitancy

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“As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon,” says Betsy Keller of Welltok. “But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life.” Here’s an excerpt from Keller’s Read More

How AI Can Boost COVID-19 Vaccine Adoption

// By Betsy Keller // As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon. But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life. Fortunately, new tools are available Read More

IBM Watson Health: How Smart Computers Can Revolutionize Healthcare Marketing

Suzanne Sawyer, senior vice president and chief marketing communications officer for Johns Hopkins Medicine

IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts. Soon after Watson’s victory, IBM began to get inquiries from physicians, particularly oncologists, interested in knowing if cognitive technology could be applied Read More

Cognitive Technology in Healthcare: Looking to the Future with IBM Watson Health

Suzanne Sawyer, senior vice president and chief marketing communications officer for Johns Hopkins Medicine

// By Jane Weber Brubaker // IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts: “Dialing for Dialects for $800,” says Watson, choosing a category in the opening round. Host Alex Read More

Emerging Trends in Loyalty and Rewards Programs in Healthcare

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

eHealthcare Pulse // By Jane Weber Brubaker // A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some Read More