Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
• John Elder, Co-Founder and CEO, Supernatural
• Mike Barrett, Co-Founder and CSO, Supernatural
• Bianca Chaer, Strategist, Supernatural

You’ll learn:

• An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
• How to do more than just “Use ChatGPT”
• The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
• Where AI is making an impact for people in their day-to-day workflow, right now.
• How AI can help understand and address the needs of different populations effectively.
• How AI can customize content to live across multiple platforms for a variety of different audiences.
• How AI can help optimize healthcare marketing campaigns — specifically:
  • How AI can help you understand the competitive environment
  • How you can use AI to make content
  • How you can use AI to evaluate that content
  • How you can use AI for channel strategy and media planning

And much much more!

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New Free Case Study: HRA Drives Significant Encounter Revenue

You’ll learn: 

• Campaign details
• Key outreach tactics that achieved these results
• Conversion rates, from HRA completion to encounter, within 14 days, 6 months, and 4 years.
• Additional metrics — including new patient percentage, ROI, and payments!

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Your Digital Front Door – Meeting Consumers Where They Are

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelist:

• Ben Dillon, Chief Strategy Officer, Geonetric

After this webinar, attendees will be able to answer critical questions, including:

• What are consumers’ preferred ways to engage with health organizations throughout their journey?
• How are consumers researching health conditions (and what information your health system needs to be delivering)?
• How has patient loyalty changed and what are the most important factors as patients are making healthcare choices for every healthcare encounter?
• What are consumers’ perspectives on personalized digital experiences in an era of greater awareness of the threats to data privacy?

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Podcasting Made Easy: You Don’t Have to Start From Scratch

Learn how Henry Mayo Newhall Hospital launched a successful podcast, and how it keeps the content pipeline filled.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelists:

• Patrick Moody, Director of Marketing, Public and Community Relations, Henry Mayo Newhall Hospital
• Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

• Why podcasting is a valuable marketing platform
• How to get physician buy-in and participation
• How to determine the right audience — consumers, referring physicians, or internal staff
• Which topics to choose — and why
• How to promote your podcast
• Best practices for maximum growth, and how to measure success

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Virtual Roundtable: Building Your Digital Front Door

The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer and patient digital experience a higher priority for healthcare marketers than ever before. This webinar will provide important insights and tips you need to be ready to play a key role in improving your digital front door.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Panelists:

• Kendra Calhoun, Senior Vice President, Strategic Marketing & Communications, Avera Health
• Ed Rafalski, Chief Strategy and Marketing Officer, BayCare Health System
• Ben Dillon, Chief Strategy Officer, Geonetric

Watch this webinar and you’ll learn:

• Benchmark where your organization is today
• Set a vision for future improvement based on digital experience roadmaps
• Get leadership and organizational buy-in for digital experience initiatives
• Overcome roadblocks and breakdown operational silos
• Determine pilot initiatives and build on early wins
• Establish and measure key indicators for success
• Put key takeaways to work at your organization

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Conversational Interfaces Are Transforming Healthcare’s Digital Front Door

Learn how an AI chatbot and live chat platform has been a “game changer” at Virtua Health — and how you can leverage conversational technology to meet consumer needs

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B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Conversa Health’s Clinical Response Marketing Concept Recognizes that Clinicians Need Marketers for Patient Communications to be Effective

Wanted: Clinical Response Marketer. “This individual should have a strong grasp of consumer-friendly communications, be proficient in digital media including social media, and have the ability to lead the testing of different data collection and messaging approaches to find those that are most effective.” This is an excerpt from an actual job description posted by Read More

Not Just a Physician Directory: Two Hospitals Get More Bang for Their Buck Using Healthgrades Multi-Channel Marketing Platform

Citrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager Read More

Digital Marketing Platforms: How Citrus Valley Health Partners Got “Stunning” Results and Georgia Regents Health System Made $40 for Every $1 Spent

Martin Kleinbart and Aubrey Hinkson are on opposite coasts, and they work for two very different healthcare organizations, Citrus Valley Health Partners in California, and Georgia Regents Health System (GR Health) in Augusta, Georgia. What they have in common is that they are both achieving a positive return on marketing investment, using Healthgrades’ multichannel marketing Read More