Conversational Interfaces Are Transforming Healthcare’s Digital Front Door

Learn how an AI chatbot and live chat platform has been a “game changer” at Virtua Health — and how you can leverage conversational technology to meet consumer needs

Presented April 27, 2021

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Your Presenters:
Brian Gresh, President, Loyal
Ryan YoungerVice President of Marketing, Virtua Health

Brian Gresh, President, Loyal and Ryan Younger, Vice President of Marketing, Virtua Health

Sponsored by Loyal
This event is free to attend thanks to our sponsor.


If only your website could talk to your visitors. If only it could find out what they want and provide it to them in real time.

Virtua Health set a strategic goal to transform the digital touchpoints across the customer journey. By leveraging an AI chatbot and live chat platform, the Virtua team gives customers immediate answers to their questions while providing vital support to the system’s access center. Engaging directly with customers helps Virtua’s team better understand their needs and talk with them in more personalized ways.

If the past year has taught us anything, it’s the high value consumers place on easy access to critical information — like how to schedule an appointment for a COVID-19 vaccine. The pandemic has accelerated the demand for new and innovative ways to connect with healthcare consumers.

“A huge focus at Virtua is how we get closer to the consumer, how we listen, how we respond more proactively to consumer trends,” says Ryan Younger, Vice President of Marketing at Virtua.

Learn how conversational technologies can be used to give consumers more options to connect, and alleviate the pressure on your contact center during high-demand times.

You’ll Learn:

  • Healthcare-specific use cases for chatbots and live chat
  • How to evaluate chatbot functionality
  • How to measure success and understand the metrics that are important when leveraging chatbots
  • What it takes to implement a full-function chatbot platform, including dialogue development, data integrations, transactional functionality, and lead generation capabilities

Your Presenters

Brian Gresh

Brian Gresh is President of Loyal where he oversees the product, engineering, and marketing teams. As a healthcare marketing executive with over 20 years of experience, Brian enjoys solving marketing challenges by leveraging emerging technologies and putting user experience first. Brian joined Loyal from Cleveland Clinic. As executive director of digital and content marketing, he oversaw digital strategy, content marketing, web development, and SEM programs for the enterprise. Prior to Cleveland Clinic, Brian led the digital team at University of Utah Health as senior director of interactive marketing and web.

Brian Gresh, Loyal Health

Ryan Younger
Vice President of Marketing
Virtua Health

Ryan Younger is Vice President of Marketing at Virtua Health, the leading health system in the south Jersey market. He has worked in the healthcare industry for over 20 years. Prior to his current role, Younger was vice president of strategic marketing at Hackensack Meridian Health, with responsibility for academic medical centers, children’s hospitals, diversified health ventures, and service lines across New Jersey. He began his healthcare career at Mass General Brigham, where he held management positions for one of the most respected integrated delivery systems in the country.

He has been a frequent speaker on driving revenue growth strategies and enjoys his role in connecting marketing technology, consumer insights, partnerships, change management, and brand.

Ryan Younger, Vice President of Marketing, Virtua Health

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