// By Rachel Baker // More than a third of the U.S. population regularly consumed podcasts in 2022. Should you or your organization start a podcast? Learn how to start your own by discovering the how-to’s, tools, and resources you need to launch, maintain, and continuously improve your podcast.
This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More
// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!
Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More
// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More
AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More
// By Wendy Margolin // Economist and professor Richard Baldwin says, “It’s not AI that is going to take your job, but someone who knows how to use AI might.” If you haven’t scratched the surface of AI’s capabilities, you’re not alone. Here are some ideas that will give you a leg up. More than a Read More
// By Susan Dubuque // Physician engagement is a core strategy for healthcare organizations, used to boost referrals, build brand loyalty, support recruitment and retention, and enhance marketing efforts. Advances in technology offer new and exciting opportunities to target and engage with physicians. Discover how leading healthcare systems demonstrate innovative ways to engage physicians through digital channels.
Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we showcase award-winning entries. Best Rich Media is one of 30 categories healthcare organizations and their agencies could enter. According to Google, “Rich media is a digital Read More
AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More
Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably come out of your department every year. But knowing these stats makes all your efforts and content production worth it: 77 percent of health searches begin online. 95 percent of Read More
The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just makes sense given the amount of time consumers Read More
Find out how top healthcare organizations use rich media to attract and engage patients, and how interactive experiences can meet critical training needs. // By Jane Weber Brubaker // Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and Read More
Don’t forget the mountain of content you’ve already created. There’s precious metal in there, just waiting for some polish so it can sparkle once again. // By Ahava Leibtag // Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably Read More
The opportunities of digital advertising are practically limitless, but it takes a disciplined approach to strategy to make the most of it. // By Dan Dunlop and Jared Johnson // Who isn’t a fan of digital advertising? Using online channels to reach your target audience is a fundamental part of most marketing programs; it just Read More
In this new report from eHealthcare Strategy & Trends, we’ll take you through the first full year of ChatGPT, exploring the opportunities, risks, and practical uses of generative AI in healthcare communication.
What if you had to reach only one audience with your hospital content? Your communications would be more targeted and powerful. You’d know your audience better and deliver content they’re more likely to read. That’s exactly what the team at MU Health Care in Columbia, Missouri, does with its “Live Healthy” blog and related wellness Read More
Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. But it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding to customers when they are angry is merely one component of a broader social Read More
One smaller academic hospital shares how it delivers content its target demographic craves. // By Wendy Margolin // What if you had to reach only one audience with your hospital content? Your communications would be more targeted and powerful. You’d know your audience better and deliver content they’re more likely to read. That’s exactly what Read More
In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. How do you build and maintain a strong organizational culture in a rapidly growing health system? That’s the challenge Lehigh Valley Read More
How to use social media to your brand’s advantage. // By Meagan Saxton // Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. But it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding Read More
In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of the latest viral TikTok video content. But the stakes were high for these two, serving as senior Read More
In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. // By Brian Griffin // How do you build and maintain a strong organizational culture in a rapidly growing health system? Read More
Nationwide Children’s proves TikTok can be an ideal channel for hospital marketing. // By Wendy Margolin // In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of Read More
In this exclusive report from eHealthcare Strategy & Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing. Through expert insights and in-depth
interviews, we’ll provide you with practical tips and strategies to help you navigate the complexities of privacy and tracking in your healthcare marketing efforts.