Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands

Presented March 17, 2026

Panelists:

• Bill Klaproth, director of marketing and production, DoctorPodcasting
• Melody Bradley, digital media supervisor, Southeast Georgia Health System
• Kenneth Hines, associate director, digital strategy, The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
• Dr. Rita Roy, CEO, National Spine Health Foundation

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

• Define strategy and audience before hitting “record”
• Balance clinical credibility with compelling storytelling
• Spotlight patient voices in authentic and responsible ways
• Sustain momentum month after month
• Measure success beyond downloads

Watch Now  »

No Longer “Soft”: How Leading Health Systems Turn Social Media Into a Strategic Business Tool

Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.

When Social Media Grew Up: How Social Channels Perform Serious Work

// By Susan Dubuque // Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 8-12, 2025

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.

Watch Now  »

What Sets a Best-in-Class Digital Campaign Apart? Inside the Winning Strategies of Vandalia Health Mon, OSU Wexner Medical Center, and Ochsner Health

Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

How Northwell Health Achieved 15,000+ Referrals By Leveraging Expert-Driven Content

Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.

2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

2025 eHealthcare Leadership Award Winners Announced    

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Winning Digital Playbooks: How Three Health Systems Scored Big with Bold Campaign Strategies

// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Digital Showcase: The Well by Northwell Brings Humanity Back to Health Content

// By Susan Dubuque // Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.

Focus On Digital Content: Telling Stories to Drive Patient Engagement — New Formats and Emerging Tools

In this new report from eHealthcare Strategy & Trends examines real-world examples of engaging, authentic digital content that can help hospitals and health systems connect more effectively with their communities.

Download now »

Mount Sinai and University of Maryland Medical Center Lead with High-Impact Integrated Campaigns

With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

Conference Preview: HCIC 2025 Heats Up in Las Vegas

We asked people who have supported HCIC for many years what makes it such a valuable conference that they keep coming back year after year. Here, we share their comments and highlight sessions you won’t want to miss. Join healthcare marketing leaders and innovators, November 9-12 at Caesars Palace, Las Vegas.

Go All In on Digital Marketing Success at HCIC 2025

// By Jane Weber Brubaker // We asked people who have supported HCIC for many years what makes it such a valuable conference that they keep coming back year after year. Here, we share their comments and highlight sessions you won’t want to miss. Join healthcare marketing leaders and innovators, November 9-12 at Caesars Palace, Las Vegas.

Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns

// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

GEO Is the New SEO: How to Succeed in Today’s AI-Driven Search Landscape

The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.

Healthcare Marketing Trends Mid-2025 Update: Our Predictions vs. Reality

// By Ahava Leibtag // The revolution is here, and it’s already changed everything. We no longer optimize for search engines alone. We optimize for AI agents. And that means building authority across every platform. Read on for tips on how to master the new rules, create content that feeds AI, and strengthen your relationship with patients.

UCSF Health Digital Campaign Brings New Hope to Epilepsy Patients

Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

Focus on Social Media: Strategic Storytelling that Builds Trust and Delivers Results

In this new report from eHealthcare Strategy & Trends, you’ll discover how forward-thinking organizations are enhancing their social media strategies to build trust, amplify their mission, and drive results.

Download now »

Celebrating Digital Excellence: Submit Your Entries for the 2025 eHealthcare Leadership Awards

The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

The 2025 eHealthcare Leadership Awards Are Now Open

// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

How The Christ Hospital Health Network Turned Webinars Into a Winning CRM Strategy

In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.

Digital Showcase: UCSF’s Digital Campaign Promotes Seizure-Free Life

// By Susan Dubuque // Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

9 Strategies for healthcare reputation management

A free white paper, published by Birdeye

In this guide, you’ll learn:

• Connect with patients on the most effective channels
• Leverage online reviews to build trust and attract new patients
• Position your practice as a top choice with Google Seller Ratings
• Turn insights into actionable strategies to delight patients

Download Now  »

How Influencers Can Supercharge Your Marketing Campaign

Short-form video content shared by influencers on TikTok, Instagram, and YouTube reshapes how people consume health and wellness information, especially among younger generations. Influencer marketing taps into this growing trend. Read on for tips on how to get started with influencer marketing and how to plan and implement a successful campaign.