Technology and Patient Care
Subtopics: Trends, Application of Consumer Electronics in Health Care, Telemedicine, Wearables

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From Reactive to Proactive: The Rise of Agentic AI in Healthcare

data-agent

// By Jane Weber Brubaker // Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.

Beyond the Banner Ad: Digital Campaigns that Work

ft image Beyond the Banner Ad Digital Campaigns that Work

Presented October 8, 2025

Panelists:

  • Matt King, solutions consultant, population intelligence, Definitive Healthcare
  • Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
  • Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
  • Eric Fullmer, digital marketing manager, Ochsner Health
  • Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • Tips to make your programmatic buy more effective and efficient.
  • How to balance brand and performance marketing through digital channels.
  • Strategies for successful product line marketing.
  • How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.

Watch Now  »

How Ochsner’s Connected MOM Program Closes Gaps in Maternal Health

Althea Fung

// By Althea Fung // The United States has one of the highest maternal mortality rates among developed nations. Ochsner Health’s Connected MOM program rewrites the script on maternal mortality with remote monitoring and digital education. Read on to learn how this program helps flag problems before they become emergencies.

The AI-Powered Tool Making Health Communication More Patient-Friendly

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The Institute for Healthcare Advancement leans on decades of health literacy expertise and generative AI to offer a tool that helps transform patient education into a driver of both equity and efficiency. Discover how this new health literacy platform works, who has access to it, and why human oversight is still needed.

Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

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Presented July 23, 2025

Your Presenters:

  • Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
  • Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
  • Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

  • How to grow net new patients while strengthening retention
  • Tactics for identifying high-value audiences and prioritizing outreach
  • How segmentation enables more efficient use of marketing spend and higher conversion rates
  • Strategies for aligning clinical data with marketing insights to personalize the patient journey
  • How to use data and market intelligence to uncover growth opportunities

Watch Now  »

Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns

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Presented July 16, 2025

Panelists:

  • Stephanie Wierwille, Executive Vice President of Engagement, BPD
  • Jessie L. Pulsipher, Marketing and Communications Manager, University of Maryland Medical Center
  • Wendi Chason, Assistant Vice President of Marketing, Mount Sinai

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here is what you can expect:

  • Discover the future of brand and healthcare storytelling — including shifts in audience behavior, AI, and tech.
  • Learn ways to create bold, transformational programs that build health system brands.
  • Gain actionable strategies and fresh ideas to elevate your advertising and connect more effectively with your audiences.
  • Hear behind-the-scenes insights from two eHealthcare Leadership Award winners in the Best Integrated Marketing Campaign category.
  • Learn how a product-specific campaign drove measurable results and stood out in a competitive landscape.
  • See how a brand campaign built trust, recognition, and engagement across multiple platforms.
  • Get inspired by real-world examples that blend creative storytelling with smart strategy.
  • Walk away with practical tips you can apply to your own campaigns — whether you’re launching a new service or reinforcing your brand.

Watch Now »

Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

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Wednesday | July 23, 2025 | 2 p.m. Eastern

Your Presenters:

  • Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
  • Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
  • Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

  • How to grow net new patients while strengthening retention
  • Tactics for identifying high-value audiences and prioritizing outreach
  • How segmentation enables more efficient use of marketing spend and higher conversion rates
  • Strategies for aligning clinical data with marketing insights to personalize the patient journey
  • How to use data and market intelligence to uncover growth opportunities

Register Now  »

How AI Unlocks Deeper Insights from Patient and Employee Feedback

Mike Thompson

Healthcare providers constantly seek ways to improve the patient experience, but in many cases the most valuable insights are hidden in plain sight. Press Ganey has made a major investment in AI and NLP to help its clients better understand patient needs. Here, we look at how deeper insights lead to change.

In Search of Lost Time: Insights from 299 healthcare professionals

ft image In Search of Lost Time - LeadSquared eBook-1

A free white paper, published by Leadsquared

Download this eBook to learn:

  • Where is time slipping away in healthcare operations?
    Identify the most common time traps—from slow scheduling to administrative overload—and learn where small inefficiencies create big delays.
  • How do operational delays affect patient satisfaction?
    See how response times, follow-ups, and workflow inefficiencies directly impact patient experience, engagement, and even retention.
  • What practical steps can streamline workflows and improve care?
    Get proven strategies to reduce manual work, automate repetitive tasks, and create a more efficient system that allows teams to focus on patients—not paperwork.

Download Now  »

9 Strategies for healthcare reputation management

ft image 9 Strategies for healthcare reputation management-1

A free white paper, published by Birdeye

In this guide, you’ll learn:

  • Connect with patients on the most effective channels
  • Leverage online reviews to build trust and attract new patients
  • Position your practice as a top choice with Google Seller Ratings
  • Turn insights into actionable strategies to delight patients

Download Now  »

How Press Ganey Uses AI to Make Healthcare More Human

Althea Fung

// By Althea Fung // Healthcare providers constantly seek ways to improve the patient experience, but in many cases the most valuable insights are hidden in plain sight. Press Ganey has made a major investment in AI and NLP to help its clients better understand patient needs. Here, we look at how deeper insights lead to change.

Websites and Beyond: Transforming Patient Experience

ft image Websites and Beyond_ Transforming Patient Experience

Presented March 27, 2025

Panelists:

  • Ben Dillon, CEO, Geonetric
  • Roc Johnson, Director, Digital Strategy, UNC Health
  • Adrienne Woods, Vice President, Digital Engagement, Hackensack Meridian Health

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

We’ll be discussing:

  • How user-friendly websites are the cornerstone of patient access, engagement, and information. For patients across the full range of digital experiences.
  • The growing role of mobile apps as part of a connected patient experience.
  • How online appointment scheduling empowers patients with seamless, self-service options.
  • Why personalized patient portals are essential for secure access to medical records, test results, and direct communication with providers.
  • Ways telehealth and virtual care expand access through video consultations and remote monitoring.
  • AI-driven chatbots and virtual assistants’ place in enhancing engagement and providing instant responses to common patient inquiries.

Watch Now  »

Transforming Healthcare Through Digital Innovation: Lessons from Award-Winning Leaders

ft image Transforming Healthcare Through Digital Innovation

Presented March 11, 2025

Panelists:

  • Mona Baset, Vice President of Digital Services, Intermountain Health
  • Andrew Snyder, Senior Vice President of Marketing and Communications, Orlando Health

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

What you will learn:

  • How to build organizational readiness for digital transformation.
  • Strategies to gain and sustain executive support.
  • A framework for prioritizing digital initiatives.
  • Tactics to enhance engagement through omnichannel communications.
  • Tools that improve staff connection and alignment.
  • Ways to leverage AI & automation.
  • Real-world examples of efficiency and patient impact.
  • Essential KPIs to track and optimize digital strategies.
  • What’s next in healthcare marketing and digital engagement?

Watch Now  »

When Healthcare Privacy and Marketing Performance Collide: Overcoming a 70% Cost Per Lead Spike

Ft image When Healthcare Privacy and Marketing Performance Collide

A free white paper, published by Freshpaint

Download this eBook to learn how to stay compliant while keeping marketing effective. Discover strategies to optimize your ad spend, reduce inefficiencies, and regain visibility without compromising privacy.

What You’ll Learn:

  • Key healthcare privacy regulations and their impact on marketing
  • The value of digital advertising to reach patients and control costs
  • How platforms like Google and Facebook use data to improve performance
  • Safe ways to restore data flow while maintaining compliance
  • Real-world case studies of success

Download Now  »

The Healthcare Experience Patients Actually Want: A Roadmap to Digital Transformation

Brian Carlson

Patients today want more. They want digital experiences that are fast, easy, and personalized. If your healthcare organization doesn’t keep up, it’s time for a serious digital makeover. Here’s how to create a roadmap that boosts patient loyalty, reduces friction, and makes your organization feel like the user-friendly apps patients like using.

Building Healthcare Experiences Patients Love

Jennifer Carron

// By Elaine Christie // Patients today want more. They want digital experiences that are fast, easy, and personalized. If your healthcare organization doesn’t keep up, it’s time for a serious digital makeover. Here’s how to create a roadmap that boosts patient loyalty, reduces friction, and makes your organization feel like the user-friendly apps patients like using.

Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

ft image Definitive Healthcare Speakers

Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

Your Presenters:

  • Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
  • Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
  • Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
  • Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company

Watch Now »

A Marketer’s Guide to Security

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Download this whitepaper to get essential strategies you can adopt to safeguard patient data and maintain system integrity.

You’ll learn:

  • How to overcome the security challenges of outdated systems.
  • Why marketing systems are most vulnerable to security risks, and how they can be fortified.
  • How to use security protocols and regulation as agents of positive change.
  • Effective ways to advocate for security measures to internal and external stakeholders.
  • A checklist to take account of your tech stack and identify where to focus your efforts to enhance security and efficiency.
  • And much more!

Download Now »

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Praia Health Speakers

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Watch Now »

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