Where Digital Experience Meets Patient Expectations

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Tuesday | August 4, 2026 | 2 p.m. Eastern

Panelists:

• Ben Dillon, CEO, Geonetric
• Seth Carnes, senior digital marketing specialist, Bryan Health
• Lissa Richards, senior director, digital experience, WellSpan Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here are some of the topics that will be covered:

• Key drivers of award-winning digital patient experiences
• Practical strategies that moved the needle
• Common challenges and how leaders overcame them
• What’s next for digital patient experience

Register Now  »

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Presented July 15, 2026

A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy

Your Presenters:

• Jessica Holton, CEO and Co-Founder, Ours Privacy
• Jonathan Papp, Senior Director of Marketing, WelbeHealth

Moderated by:

• Kyle Hardner, Contributing Writer, Plain English Health Care

You’ll learn:

• What marketers are saying about the gap between compliance confidence and actual capabilities.
• How to move toward tracking the full patient journey compliantly, and where most marketers get stuck.
• How one health company navigated the post-OCR environment and rebuilt its martech stack.
• Practical next steps for moving from a patchwork of tools to a more unified approach.
• The future of marketing compliance in the era of AI.

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Building A Durable AI Strategy for Health Systems

AI in Healthcare Marketing June 2026 Day 4 Closing Keynote

Presented June 18, 2026 at 2:30 p.m. Eastern

Panelists:

• Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
• Ryan Younger, Vice President of Marketing, Virtua Health
• Peter Isaacson, Chief Marketing Officer, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How to link AI initiatives to specific growth, access, and experience goals your C suite already cares about.
• What an AI-enabled consumer experience may look like across websites, search, content, access, and patient communications.
• How to balance AI-driven efficiency with preserving empathy, brand voice, and trusted clinician expertise in all channels.
• How to prepare teams, workflows, and success metrics for a future in which AI is simply part of how work gets done.
• Where healthcare marketing and digital leaders should focus next to create measurable value from AI.

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Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare

AI in Healthcare Marketing June 2026 Day 4 Session 1

Presented June 18, 2026 at 1 p.m. Eastern

Panelists:

• Matt Lee, Co-Founder and Managing Director, Strategy Collective
• Lina Soliman, Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center
• Kelsey Linden, VP, Commercial Excellence, Shore Capital Partners

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

What you’ll learn:

• How to move beyond surface-level dashboards toward more meaningful measurement
• Where traditional attribution breaks down in healthcare
• Real-world examples of AI-driven attribution and measurement running in healthcare organizations today
• How AI can help teams connect data, identify patterns, and improve reporting
• What marketing leaders need to explain performance to finance and executive teams How to think about owned measurement models, governance, and accountability
• How to build a more practical path to proving marketing’s impact on growth and patient engagement

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AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

AI in Healthcare Marketing June 2026 Day 3 Session 2

Presented June 17, 2026 at 2:30 p.m. Eastern

Panelists:

• Stewart Gandolf, CEO, Healthcare Success
• Brandon Schakola, Senior Director, Digital Services, Healthcare Success
• Pansy Lee, Head of Product, inlets.ai
• John Davey, Vice President Marketing Technology, Mount Sinai Health System

Moderated by:

• Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

• Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
• Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
• Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

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Real Work, Real Results: An AI Delivery Lab

AI in Healthcare Marketing June 2026 Day 3 Session 1

Presented June 17, 2026 at 1 p.m. Eastern

Panelists:

• Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
• Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
• JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

• Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

• How to use rapid prototyping and vibe coding to accelerate healthcare website development
• How to build and optimize digital content for AEO and GEO performance
• What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
• What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
• and more.

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AI in the Exam Room: Managing Patient Expectations

AI in Healthcare Marketing June 2026 Day 2 Session 2

Presented June 16, 2026 at 2:30 p.m. Eastern

Panelists:

• Amanda Reimann, Senior Marketing Manager, Clinical Services University of Iowa Health Care
• Morgan Lees, Director of Client Experience, Unlock Health

Moderated by:

• Wendy Margolin, Contributing Writer, Plain-English Health Care

Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.

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Stop chasing AI “shoulds”: a focus-first approach for health system marketers

AI in Healthcare Marketing June 2026 Day 2 Session 1

Presented June 16, 2026 at 1 p.m. Eastern

Panelists:

• Luke Farkas, VP of Innovation & AI, Unlock Health
• Daniel Fell, Health Systems Practice Lead, Unlock Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
• Joe McMahon, Vice President, Northwell Health’s Enterprise Change Management team
• Anne Martino, Chief Marketing and Communications Officer, Children’s Wisconsin

Moderated by:

• Wendy Margolin, Contributing Writer, Plain-English Health Care

After this session, participants will be able to:

• Explain why AI progress is primarily a change-management challenge in hospital marketing and identify the common failure mode of “everything, all at once” prioritization.
• Diagnose their organization’s default AI orientation (what it tends to prioritize and protect) and understand why two health systems can make opposite AI decisions and both be right.
• Assess their team’s AI fluency and translate it into a focused 90-day plan, including what to do now, what to postpone, and what guardrails are required for adoption.

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When AI Becomes How Work Gets Done

AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Presented June 15, 2026

Panelists:

• Cristal Woodley, VP, Marketing and Communications, Renown Health
• Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
• Gregg Johnson, CEO, Invoca
• Julia Sorensen, Vice President, Marketing – Market Research and Consumer Insights, Mass General Brigham

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How leaders are re‑architecting marketing and digital workflows with AI as the default path.
• Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
• New operating roles and how they plug into existing teams and structures.
• Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
• How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

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Healthcare Marketing Compliance Trends 2026

A free white paper, published by Ours Privacy

• How marketers are balancing HIPAA compliance with campaign performance
• Why rising costs and limited tracking are impacting ROI
• Where martech stacks are breaking down and what’s replacing them

Download Now  »

Focus on AI in Healthcare Marketing: How Healthcare Leaders Are Shaping the AI-Driven Marketing Landscape

During our AI in Healthcare Marketing Week virtual summit in December 2025, leaders across the industry shared how they are putting AI to work. This new report brings together those insights to help guide your next steps. We offer practical ideas and real-world examples you can apply as you shape your organization’s approach to AI.

Download now »

Bringing It All Together: Integrated Marketing Campaigns That Deliver

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented April 30, 2026

Panelists:

• Mindy Adams, chief creative officer, BPD Healthcare
• Lindsay Mosley, marketing coordinator, South Georgia Health System
• Jaycelyn Puttick, executive director, strategic partnerships, AdventHealth
• Ana Vela, executive director of creative and digital strategies, Community First Health Plans

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

• Build campaigns that connect brand and business goals
• Align teams and channels around a clear strategy
• Translate insights into creative that resonates
• Extend campaigns across digital and traditional media and on-the-ground efforts
• Measure what matters and use results to refine future work

Watch Now  »

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

June 15-18, 2026

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »

The Real AI Opportunity in Healthcare Isn’t Speed — It’s Reinvention

AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

Focus On Privacy and Performance: Turning Privacy Management into a Strategic Advantage

This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.

Download now »

AI in Healthcare: Moving from Productivity to Transformation

// By Jane Weber Brubaker // AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

Ask Us Anything: AI Search + the Future of Website Content

Hospital Websites Day 3 Session 2 

Presented March 11, 2026 at 2:30 p.m. Eastern

Panelists:

• Amanda Todorovich, Cleveland Clinic
• Ahava Leibtag, Aha Media Group

Moderator:

• Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

• How AI search is changing traffic, SEO, and web strategy
• What “AI-ready” content actually looks like — and how to get started
• Whether your content still matters (spoiler: yes)
• What to do now to future-proof your site content for LLMs and chatbots
• The role of E-E-A-T, branding, and trust when users don’t even visit your site

Watch Now  »

The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented March 9-13, 2026

Hospital and health system websites are evolving faster than ever.

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »

Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap

This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.

Download now »

Ask Us Anything: AI Search + the Future of Website Content

Hospital Websites Day 3 Session 2 

Wednesday | March 11, 2026 | 2:30 p.m. Eastern

Panelists:

• Amanda Todorovich, Cleveland Clinic
• Ahava Leibtag, Aha Media Group

Moderator:

• Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

• How AI search is changing traffic, SEO, and web strategy
• What “AI-ready” content actually looks like — and how to get started
• Whether your content still matters (spoiler: yes)
• What to do now to future-proof your site content for LLMs and chatbots
• The role of E-E-A-T, branding, and trust when users don’t even visit your site

Register Now  »

How UChicago Medicine, Northwell Health, and Modular Feedback Use Agentic AI to Deliver Personalized Patient Experiences

Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.

How 3 Healthcare Leaders Use Agentic AI to Personalize Healthcare

// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.

How AI-Powered Call Intelligence Improves Patient Experience and Performance Marketing

Despite digital marketers’ best efforts to drive patients online to book appointments, most of us still choose to pick up the phone and speak to a human being. Can AI help to make the call a better experience for both sides? Discover how call intelligence enhances patient experience, which in turn drives better business results.

Hackensack Meridian, Intermountain, and UCLA Health Prove Digital Transformation Is About Culture, Not Tools

This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health —  redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 8-12, 2025

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.

Watch Now  »