// By Cheryl L. Serra // Providence developed DexCare, a digital platform that matches consumer needs to appropriate care. This innovation helps healthcare organizations optimize resources, improving efficiency and reducing costs. DexCare’s commercialization is set to aid other organizations in addressing the critical challenge of healthcare supply and demand.
“Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes,” writes Marc Needham. “Math and I never got along very well when I was a kid. I scraped by but found it difficult to get excited about the subject, a fact reflected in Read More
// By Marc Needham // Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes. Learn how fixing one thing on your website could triple your online bookings and help patients find the care they need.
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Provider data management plays a critical role in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Health systems can struggle to see all the benefits of managing provider data when they are juggling revenue growth, controlling costs, recruiting and retaining talent, evolving digital tools, and other priorities. Four Read More
Watch our webinar and hear from a top industry expert who will share how CRM has evolved and discuss best practices that can help your organization take full advantage of state-of-the-art CRM capabilities.
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// By Jared Johnson // Provider data management is critical in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Discover best practices for implementing effective provider data management strategies and learn how these insights empower patients with accurate information and improved access to care.
One benefit of mixing and mingling at industry events is that you might discover another service provider with solutions that complement your own. That was the story behind Innovaccer’s acquisition of Cured earlier this year. Cured cofounder and CEO Andrew Sawyer says, “We had obviously started to see them in market at conferences and as Read More
// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More
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The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder where to turn. But the need for flexible solutions that meet organizational needs has never been greater, as Read More
Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that of Epic’s closest competitor, Oracle Cerner (25.8 percent), which gained hospitals but lost beds year over year. Read More
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Ask the Expert, with Bob Cummings, Senior Vice President, Healthcare at LeadSquared // By Jane Weber Brubaker // The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder Read More
Two major U.S. health systems share why they like Epic’s CRM. // By Jane Weber Brubaker // Epic is the dominant player in electronic health records, with U.S. hospital market share of 35.9 percent, according to May 2023 research from KLAS, reported by Becker’s. This figure represents 47.6 percent of beds — nearly double that Read More
Unlock the Power of Healthcare Personalization While Respecting Patient Privacy
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A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Your Presenters:
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And much much more!
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Your Presenters:
You’ll learn:
And much more!
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Never before has the role of the healthcare marketing leader been more crucial to health system performance. Following waves of COVID, the resulting depletion of both operational capacity and emotional stamina forced health systems to grapple with the brutal combination of rising costs and diminishing access. The ensuing reductions in staffing and closing of services Read More
Contemporary solutions leveraging AI, big data, and proven customer platforms provide a breakthrough opportunity for health system growth when it is most needed. When data and technology are used to view patient and provider behavior in the market holistically, new opportunities come to light. // By Rich Phillips // Never before has the role of Read More
Any location can become the scene of mass carnage — even a hospital. An AI-powered technology solution that aims to prevent deadly incidents has recently caught the attention of hospitals and health systems looking to improve the safety of patients and providers. Providers in U.S. hospitals have to deal with the results of gun violence Read More
// By Heidi Jannenga // Using the example of physical therapy, this author makes the case for eliminating unconscious age bias that assumes older patients are less interested in digital communications and telehealth. The truth is patients of all ages want and need a hybrid approach to care and communications that will help them achieve Read More
// By Jane Weber Brubaker // Any location can become the scene of mass carnage — even a hospital. Providers in U.S. hospitals have to deal with the results of gun violence all too often when victims of mass shootings are brought to their ERs for lifesaving treatment — if those patients are fortunate enough Read More
The new generation of mobile communications networks isn’t quite here yet, but it’s coming, and marketers need to get ready for it. The advent of 5G, or 5th generation mobile network, will continue to fuel the meteoric rise of mobile communications that has taken place over the past two decades. In a session at the Read More