Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists
Presented January 15, 2025
How full-funnel marketing strategies built on a privacy-first foundation enable St. Elizabeth Healthcare to connect with consumers, maintain compliance, and improve ROI — and how this approach can help you achieve results in your organization.
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Your Presenters:
Stephanie Downing, Manager of Digital Communications, St. Elizabeth Healthcare
Ray Mina, Vice President, Marketing & Interim Vice President, Product
Freshpaint
Sponsored by
This event is free to attend thanks to our sponsor.
Today’s healthcare marketers compete for attention with other healthcare providers as well as retail giants. Brand preference is built through a world-class consumer experience.
An exceptional online experience is essential in today’s healthcare landscape, but privacy concerns make consumerization especially challenging. To eliminate these obstacles, you need a durable, privacy-first foundation that protects consumer information and enables you to provide the personalized experiences consumers expect.
We’ll dive into full-funnel marketing strategies and hear how St. Elizabeth Healthcare personalizes experiences and meets healthcare consumers at each stage of their journey.
You’ll learn:
- Why delivering an exceptional online experience is a competitive imperative.
- Why privacy concerns have made consumerization so difficult in healthcare.
- How you can overcome these challenges.
- What it means to be privacy-first.
- How to build a durable, privacy-first foundation.
- How this foundation will help you improve ROI and enhance patient loyalty.
- And much more!
Your Presenters
Stephanie Downing
Manager of Digital Communications
St. Elizabeth Healthcare
Stephanie Downing serves as the Manager of Digital Communications at St. Elizabeth Healthcare, one of the oldest, largest, and most respected medical providers in the Greater Cincinnati region. A former digital marketing agency leader turned in-house brand specialist, Stephanie excels in brand building, performance marketing and digital innovation. In her current role she oversees digital agency partnerships and leads initiatives related to website/app user experience, digital advertising, social media, video, email, and more. Her marketing career spans consumer goods, entertainment, sports, healthcare, finance, and education. Her expertise is rooted in her work with globally acclaimed brands, including Procter & Gamble and Gillette.
Ray Mina
Vice President, Marketing & Interim Vice President, Product
Freshpaint
Ray Mina is Vice President of Marketing and Interim Vice President of Product at Freshpaint. He is focused on bridging the gap between patient privacy and digital marketing by ensuring sensitive data is never shared with tools that aren’t HIPAA-compliant. Ray is a serial marketing entrepreneur with over 15 years of experience leading marketing and go-to-market functions across seven startups.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?