Ask Us Anything: AI Search + the Future of Website Content

Hospital Websites Day 3 Session 2 

Presented March 11, 2026 at 2:30 p.m. Eastern

Panelists:

• Amanda Todorovich, Cleveland Clinic
• Ahava Leibtag, Aha Media Group

Moderator:

• Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

• How AI search is changing traffic, SEO, and web strategy
• What “AI-ready” content actually looks like — and how to get started
• Whether your content still matters (spoiler: yes)
• What to do now to future-proof your site content for LLMs and chatbots
• The role of E-E-A-T, branding, and trust when users don’t even visit your site

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The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented March 9-13, 2026

Hospital and health system websites are evolving faster than ever.

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

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Hospital Websites Aren’t Dead, They’re Evolving: Practical Wins & ROI from the Past Year

Presented February 11, 2026 

Your Presenters:

• Brad Muncs, CEO, Symetris
• Seth Kaplan, Director of Marketing, Digital and CX, HonorHealth
• Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health

Moderated by:

• Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

After attending, you’ll be able to:

• Reframe your website strategy from redesign cycles to an ongoing “website-as-a-product” operating model.
• Identify and prioritize high-impact improvements you can ship incrementally (without waiting 12-18 months for a redesign).
• Build a clearer ROI narrative for leadership by connecting web work to outcomes (access, conversion, patient acquisition, efficiency).
• Navigate stakeholder overload with governance approaches that reduce bottlenecks and align teams around measurable goals.
• Leave with examples and language you can use to align marketing, digital, and operational partners when resources are tight.

Watch Now  »

Ask Us Anything: AI Search + the Future of Website Content

Hospital Websites Day 3 Session 2 

Wednesday | March 11, 2026 | 2:30 p.m. Eastern

Panelists:

• Amanda Todorovich, Cleveland Clinic
• Ahava Leibtag, Aha Media Group

Moderator:

• Lacey Reichwald, Aha Media Group, as moderator

Ask us about:

• How AI search is changing traffic, SEO, and web strategy
• What “AI-ready” content actually looks like — and how to get started
• Whether your content still matters (spoiler: yes)
• What to do now to future-proof your site content for LLMs and chatbots
• The role of E-E-A-T, branding, and trust when users don’t even visit your site

Register Now  »

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 8-12, 2025

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.

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AI and Data-Driven Transformation in Practice: Stories and Advice from Three Major Health Systems

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 10 at 2:30 p.m. Eastern

Panelists:

• John Davey, Vice President Marketing Technology, Mount Sinai Health System
• Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
• Josefer Montes, Executive Director, Marketing & Branding, AdventHealth

Moderated by:

• Micha Siegel, Director, Product Innovation and Strategy, BPD

You’ll Learn:

• Examples of responsibly advancing AI data strategies while preserving brand trust and privacy
• What’s next for personalization, media optimization, and predictive insights
• What data governance looks like in an AI-powered environment
• Why aligning data sources is key to AI success
• How leading teams are using AI to turn fragmented systems into unified performance engines

Watch Now  »

Transforming Patient Acquisition with AI-Powered Conversation Intelligence

Presented November 18, 2025

Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.

Your Presenters:

• Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
• Noah Brooks, Manager of Analytics & Strategy, University Hospitals
• Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• How to track call conversions back to the exact ad or keyword that drove them.
• How you can automate bidding strategies and optimize for high-value patient calls.
• How to improve your website by understanding which interactions led to calls.
• How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.

Watch Now  »

2025 eHealthcare Leadership Award Winners Announced    

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

Presented July 23, 2025

Your Presenters:

• Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
• Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
• Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

• How to grow net new patients while strengthening retention
• Tactics for identifying high-value audiences and prioritizing outreach
• How segmentation enables more efficient use of marketing spend and higher conversion rates
• Strategies for aligning clinical data with marketing insights to personalize the patient journey
• How to use data and market intelligence to uncover growth opportunities

Watch Now  »

Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

Wednesday | July 23, 2025 | 2 p.m. Eastern

Your Presenters:

• Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
• Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
• Matt Gove, Chief Growth Officer, QuickMD

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Media

You’ll Learn:

• How to grow net new patients while strengthening retention
• Tactics for identifying high-value audiences and prioritizing outreach
• How segmentation enables more efficient use of marketing spend and higher conversion rates
• Strategies for aligning clinical data with marketing insights to personalize the patient journey
• How to use data and market intelligence to uncover growth opportunities

Register Now  »

10 signs your agency is mismanaging your paid search campaigns

A free white paper, published by Fathom

One of the most common ways we begin supporting hospitals and health systems is by conducting detailed audits of their campaign strategy, structure, and results to uncover opportunities to improve performance and maximize the impact of every dollar in market. And, without fail, we find budget mismanagement.

Our digital advertising specialists have compiled some of the biggest red flags to watch for, the significance of those issues, and the specific actions you can take to remedy them.

We’ve organized these ten warning signs into five categories:

• Campaign Strategy and Structure: Overly General Campaign Structure
• Targeting Fundamentals: Spending Budget Outside Target Geography
• Optimization and Execution: Stagnant Change History Signals Lack of Optimization
• Tracking and Compliance: Non-Compliant Conversion Tracking
• Spend-draining Campaign Defaults: Google Search Partners Enabled

Download Now  »

Beyond CRM 101: Aligning People, Data, and Strategy for Smarter Engagement

Presented June 4, 2025

Your Presenters:

• Laura Lee Jones, Founder & CEO of LionShare
• Judith Ward, Strategic Health Care Marketing Executive
• Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
• Chris Pace, Marketing Executive

Moderated by:

• Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Identify the right CRM use cases, from patient acquisition and retention to reactivation, referral growth, and engagement journey orchestration.
• Break down silos across marketing, IT, and data teams to enable smarter engagement and measurement.
• Ensure CRM strategy reflects marketing goals by partnering effectively with IT, bridging gaps between technical infrastructure and engagement needs.
• Measure what matters by connecting CRM data across channels and understanding true marketing ROI.
• Build a source of truth for data-driven decisions, including more accurate targeting and audience suppression.
• Strengthen data governance to support segmentation, suppression, and system-wide confidence in CRM insights.

Watch Now  »

Healthcare Marketing in Flux: Proving ROI and Powering Teams

A free white paper, published by Modea

This white paper explores how a modernized digital platform strategy, grounded in the use of digital experience platforms (DXPs), content management systems (CMSs), and emerging AI tools, can help health systems improve both patient-facing and internal experiences.

Key Learning Points or Major Questions Answered

• What are the risks of continuing to rely on legacy CMS platforms in today’s healthcare environment?
• How can modern DXPs support both external patient experiences and internal team operations?
• What is the difference between a CMS and a DXP, and how should healthcare organizations evaluate their options?
• In what ways can AI support marketing efficiency, especially in content creation and patient engagement?
• Why should platform modernization be viewed as a strategic enabler of long-term performance, not just a technical upgrade?

Download Now  »

Unlocking ROI in Healthcare: Bridging the Gap Between Appointment Data & Ad Campaigns

A free white paper, published by Freshpaint

Download this eBook to learn:

• How healthcare marketers can achieve the same level of insight and campaign optimization as leading e-commerce brands—all while staying compliant with privacy regulations like HIPAA.
• Strategies for calculating and leveraging true CAC and ROI for smarter, service-line-specific decisions.
• Proven approaches to demonstrate ROI to leadership and make a strong case for greater marketing investment.

Read Now  »

A CRM Story: Penn Highlands Healthcare

Download this new white paper and learn:

• How Can a Mid-Size Hospital System Achieve Measurable Growth and Deeper Patient Engagement? Explore the strategies and real-world outcomes that drove impactful results.
• What Are the Key Steps to Prove ROI and Secure Support for Marketing Investments? Learn how to build a compelling case for CRM-driven campaigns.
• Which Scalable, Data-Driven Tactics Can Position Your Marketing for Long-Term Success? Discover future-ready methods to stay competitive in the dynamic healthcare landscape.
• How Can You Test and Optimize CRM Campaigns to Adapt to Evolving Market Needs? Gain insights into creating flexible campaigns that deliver results in shifting environments.

Download Now  »

Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset

Presented on January 15, 2025

Your Presenters:

• Stephanie Downing, Manager of Digital Communications, St. Elizabeth Healthcare
• Ray Mina, Vice President, Marketing & Interim Vice President, Product Freshpaint

You’ll learn:

• Why delivering an exceptional online experience is a competitive imperative.
• Why privacy concerns have made consumerization so difficult in healthcare.
• How you can overcome these challenges.
• What it means to be privacy-first.
• How to build a durable, privacy-first foundation.
• How this foundation will help you improve ROI and enhance patient loyalty.

And much more!

Watch Now  »

HCM Media Kit 2026

HCM Media Kit 2026

Best Practices for Your ROI-Ready Service Line Campaigns

In the dynamic landscape of healthcare marketing, marketers must navigate the complexities of achieving maximum return on investment (ROI) through strategic service line campaigns.

The healthcare industry, historically, has faced challenges establishing a trustworthy connection between service line campaigns and downstream revenue.

This ebook on ROI optimization empowers marketers with a trustworthy way to match service line campaigns to downstream revenue, ensuring not only resonance with target audiences but also measurable contributions to the organization’s growth and success.

Download the ebook today to get actionable insights, strategies, and proven methods to unlock the full potential of your service line campaigns.

Download Now »

Focus on ChatGPT and Large Language Models: Exploring AI’s New Role in Healthcare Marketing

In this new report from eHealthcare Strategy & Trends, we’ll take you through the first full year of ChatGPT, exploring the opportunities, risks, and practical uses of generative AI in healthcare communication.

Download now »

Focus on Privacy/Tracking: Strategies to Navigate the Risks and Maintain Compliance

In this exclusive report from eHealthcare Strategy & Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing. Through expert insights and in-depth
interviews, we’ll provide you with practical tips and strategies to help you navigate the complexities of privacy and tracking in your healthcare marketing efforts.

Download now »

Focus on Mobile Strategy: Rethinking Mobile Strategy in Your Healthcare Marketing

In this exclusive report from eHealthcare Strategy & Trends, we examine the current landscape of mobile to find out what it takes to succeed and what healthcare organizations are doing to get ahead of the game.

Download now »

Focus on Content Marketing: A Spotlight on Content Marketing Trends for Healthcare Marketers

In this exclusive report from eHealthcare Strategy & Trends, we highlight the many ways that content marketing is being used by hospitals and health systems around the country.

Download now »

Focus on Artificial Intelligence: The State of AI in Digital Healthcare Marketing

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of AI usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

Download now »

Focus on CRM: An Inside Look at Today’s Healthcare CRM Landscape

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

Download now »

Making Every Dollar Count When Budgets Are Limited

Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. “Consumers have a lot of options Read More