You’ve Got Mail: How 4 Leading Health Systems Use Email to Drive Patient Engagement and Action

Email is one of the most effective channels to engage and motivate patients to act.

Jim Kelly, director of Customer Acquisition and Insights, Hackensack Meridian Health

Between medical websites, news outlets, social media platforms, and apps, more health information is available to consumers than ever before. For hospitals and health systems in the U.S. looking for ways to cut through the noise, reach and engage patients, and become the provider of choice, email marketing is must-have.

HubSpot recently reported that the healthcare industry’s average email open rate is more than 37 percent. Plus, 45 percent of consumers expect healthcare providers to proactively contact them at the right time and in the right context, to help improve wellness and care, according to research from Redpoint Global.

In this article, we take a close-up look at four health systems that garnered Platinum awards for Best Email Content, individual and series, at the 2023 eHealthcare Leadership Awards, including Hackensack Meridian Health, Community Health Systems, Mayo Clinic, and Ochsner Health. We explore their winning entries — spanning heart health, cancer, and mental health — and the campaign strategies and tactics they used to drive conversions.

Read the full article here: 4 Award-Winning Healthcare Email Marketing Examples to Inspire Your Next Campaign

Best regards,
Matt Humphrey
President