2024 eHealthcare Leadership Award Winners Announced
25 Years of Celebrating Excellence
// By Susan Dubuque //
This year marks the 25th anniversary of the eHealthcare Leadership Awards. The winners were announced on November 10 at an awards presentation held during the Healthcare Internet Conference (HCIC).
A full list of winners, and a recorded Awards Presentation is available on the official Awards site at eHealthcareAwards.com. We hope winners will invite your leadership and team members to watch the on-demand version and get the recognition you greatly deserve!
More than 200 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms and medical device companies. See the complete list of winners here.
The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.
This leading awards program draws approximately 1,000 entries annually. It exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives.
The awards are brought to you by Plain-English Health Care, publishers of eHealthcare Strategy & Trends.
This year, the eHealthcare Leadership Awards recognized winners in 30 different categories:
- Mark Gothberg eHealthcare Organizational Commitment
- Best Digital Front Door | Sponsored by Phase2
- Best Overall Internet
- Best Site Design
- Best Landing Page or Microsite
- Best Internet Home Page
- Best Mobile Website
- Best Digital Physician Engagement
- Best Overall Digital Patient Experience | Sponsored by Geonetric
- NEW! Best Digital Marketing ROI and Outcomes
- Best Healthcare Content | Sponsored by Private Health News
- Best Rich Media
- Best Short Video Content - 2 Minutes or Less
- Best Long Video Content - Over 2 Minutes
- NEW! Best Video Content – Series
- Best Email Content - Individual Email
- Best Email Content - Series
- Best Healthcare Podcast | Sponsored by DoctorPodcasting
- Best Social Media
- Best Interactive
- Best Digital Staff Recruitment and Retention | Sponsored by Unlock
- Best Integrated Marketing Campaign | Sponsored by BPD
- Best Digital Marketing Campaign | Sponsored by Definitive Healthcare
- Best Search Engine Marketing
- Best Provider Directory
- Best Digital Leadership in Health Diversity, Equity, and Inclusion
- Best Care/Disease Management
- Best Native Mobile App
- Best Annual or Special Report
- Best Digital Internal Communications
Top Award Recognizes Four Winners
The Mark Gothberg eHealthcare Organizational Commitment Award is our highest honor, recognizing industry leadership, innovation, and commitment. Entries are evaluated on an organization’s overall digital approach and strategy, including web and mobile strategy, marketing, staffing, internal communications, financial commitment, and results. This year, we recognized five winners of this prestigious award:
Appreciation for Our Sponsors
The eHealthcare Leadership Awards would not be possible without the support of many industry partners. We are grateful for both our returning and new sponsors.
Diamond Sponsors
Geonetric helps healthcare brands thrive through effective marketing and distinctive websites. As a marketing agency and software developer with deep technical and creative expertise, Geonetric provides hospitals, health systems, and medical groups with a healthcare-specific content management system, hosting, marketing strategies, and creative services optimized for the healthcare industry's unique needs.
Private Health News (PHN) provides interactive communication platforms, content marketing, and engagement tools. PHN helps healthcare providers build lasting relationships with consumers through My Health e-News™ and clinicians through MedNews Plus™- based on specialties, need for CME, and health interests. Additionally, PHN now offers a secure physician-to-physician messaging component.
Platinum Sponsors
BPD is the home for healthcare’s leading brands. More than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more.
Definitive Healthcare’s mission is to transform data, analytics, and expertise into healthcare commercial intelligence. Our SaaS platform creates the path to commercial success in the healthcare market so you can shape tomorrow’s healthcare industry.
Lift Healthcare specializes in helping hospitals and health systems maximize their marketing investments, using data-driven strategies and human-centered insights to deliver measurable outcomes and positively impact patient care.
Phase2 makes digital products that inspire, engage, and create impact, transforming the patient experience from a series of disjointed interactions to a continuous, frictionless, and enriching healthcare journey.
Unlock Health is healthcare’s first single-source growth platform — delivering all the essential skill sets in managed care, marketing, and technology. Unlock Health solves healthcare organizations’ need for growth while driving long-term sustainable performance.
Gold Sponsors
Alliance Innovation partners with hospitals, healthcare systems, and marketing agencies to guide, implement, and optimize digital and web technology solutions.
Freshpaint’s Healthcare Privacy Platform allows healthcare marketers to continue using ad and analytics tools while staying HIPAA compliant.
Kyruus’s platform includes solutions for providing data management, price transparency, provider search and scheduling, and digital patient intake.
LionShare Marketing’s exclusive platform ignites CRM efforts. We create measurable, data-driven marketing efforts with unmatched support and unmistakable smarts.
Loyal is the leading healthcare consumer experience company dedicated to the betterment of patient care and the preferred platform used by leading health systems and hospitals.
Praia Health is a modern consumer platform for health systems that revolutionizes the delivery of individualized health solutions at scale — dynamically adjusting the consumer experience.
Powered by healthcare expertise, Sparkle redefines patient acquisition, building strong relationships and maximizing revenue.
We’d also like to thank Greystone.Net, organizers of the Healthcare Internet Conference (HCIC) for partnering with us on the awards presentation for more than 20 years.
Thanking Our Judges
A total of 138 healthcare digital marketing experts judged this year’s entries. Judges evaluated websites and other digital communications, comparing them with others in the organization’s classification. They also assess entries based on a proprietary multi-point standard of digital excellence. Thanks to our judges for their invaluable contribution to the success of the Awards.
If you believe you are qualified to serve as a judge, apply here to judge the 2025 program.
Virtual Awards Presentation Available
To accommodate those who were not able to attend in person, a virtual awards presentation is available here. This is an excellent way to view examples of winning entries, and for winners to include their extended teams to watch and get the recognition you so richly deserve!
Congratulations to All Winners!
We sincerely congratulate all the 25th Annual eHealthcare Leadership Awards winners and their design or other agencies and service providers.
The Call for Entries for the 2025 eHealthcare Leadership Awards will open on May 1, 2025.
Susan Dubuque is a contributing editor to eHealthcare Strategy & Trends and Strategic Health Care Marketing. She serves on the editorial advisory board of Strategic Health Care Marketing and co-chairs the 2024 eHealthcare Leadership Awards.