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This multichannel campaign offers new hope to patients suffering from complex, medication-resistant epilepsy.

// By Susan Dubuque //

The Challenge

Managing epilepsy can be challenging, and despite undergoing multiple treatments, some patients still struggle to control their seizures. This is no small problem. Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions.

UCSF Health offers new hope and the possibility of a seizure-free life, thanks to the combination of in-depth research, renowned specialists, and cutting-edge solutions, including brain mapping, vagal nerve stimulation, responsive neurostimulation systems, and deep brain stimulation.

Sarah Sanders, Chief Marketing and Brand Experience Officer, UCSF Health

“Patients with formerly ‘incurable’ conditions are finding relief,” says Sarah Sanders, chief marketing and brand experience officer at UCSF Health. “But many potential patients are unaware of the numerous promising options available at UCSF Health.”

Continue reading the article to discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.