// By Althea Fung // Within the first three months of 2021, Chicago’s Cook County Health scheduled one million COVID-19 vaccination appointments, using text messaging at scale. With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, Read More
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.
The COVID-19 pandemic has created opportunities to transform care delivery with digital solutions and spawned digital health strategies that will define the future.
Which emerging digital solutions have the most power to disrupt? What does this mean for the future of telehealth? Or hospital care at home? What new challenges have emerged that we must pay attention to?
This panel discussion will focus on how health systems and technology leaders are pivoting and developing their digital health plans and products in response to the new landscape, and how they are partnering with vendors, incubators, and accelerators in new ways as digital health solutions proliferate.
// By Jane Weber Brubaker // The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, and North Mississippi Read More
// By Sachin Kalra // According to IDC, data in healthcare is expected to grow at a rate of 36 percent per year through 2025, outranking industries such as manufacturing, media, and financial services. This is no accident. Data has long been a driver of change in the healthcare industry, and its impact has been Read More
// By Althea Fung // Google is changing its search algorithm in June. Is your team prepared? With the new algorithm, called Core Web Vitals, Google will implement a new set of metrics that take into account page experience in search ranking. “Core Web Vitals is really getting at the overall experience of your page. Read More
It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More
// By Brian Griffin // Among the many adjustments hospital and health system marketers have made during the coronavirus pandemic is placing a greater emphasis on internal communications. In many cases, the shift has been dramatic. Alan Shoebridge, director of marketing and communication at Salinas Valley Memorial Healthcare System (SVMHS) in west-central California, estimates that Read More
// By Jane Weber Brubaker // The past 12 months have pushed healthcare organizations to adapt quickly and build resilience to meet the ever-changing circumstances brought on by the pandemic. Communicators in healthcare organizations have had to continuously anticipate the pandemic-related information needs of their organizations and communities and create multidirectional, multiplatform, multichannel communications to Read More
// By Jane Weber Brubaker // It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and Read More
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Free Report from Modea
Modea examined customer website behavior from three large health systems during 2020 to uncover lessons about how the use of digital tools has changed during the COVID-19 pandemic.
Understanding these trends will help you prioritize decisions regarding how to best serve your current and future customers on the web.
// By Althea Fung // The COVID-19 pandemic has laid bare the inequities and injustice of American society. Communities of color bore about three times the burden of COVID-19 infections and deaths as White communities. While job losses were universal, Latinos and Blacks had the highest unemployment rate — about 19 and 17 percent, respectively. Read More
// By Marcia Simon, APR // Did you cancel fundraising events during the pandemic? How did your development team find other ways to successfully keep donors engaged and giving? Without the galas, hospital tours, and meetings with doctors and researchers, the pandemic has no doubt created a new fundraising challenge. But as with other aspects Read More
// By Althea Fung // Hartford HealthCare delivered a steady flow of information for both internal and external stakeholders during the pandemic, and now as it coordinates vaccinations. Virtual news conferences broadcast on Facebook Live and online hub VacciNation kept everyone informed. The internet is rife with misinformation. During the COVID pandemic, when we’re all Read More
Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More
Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.
// By Jim Samuel // Scheduling appointments for the COVID-19 vaccine was supposed to be easy because of digital tools. But digital tools have proven difficult to use for many older Americans. To help, some hospitals, health systems, and public health departments have embraced older technology, while community residents have stepped in to help. Adults Read More
// By Althea Fung // Since the start of the pandemic, YouTube viewership in the U.S. has gone up, way up — 450 million hours of content watched per day in 2020, up from 250 million watch hours daily in 2019. While the platform delivers on serving up content to teach you how to knit, Read More
// By Betsy Keller // As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon. But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life. Fortunately, new tools are available Read More
// By Althea Fung // COVID-19 has disrupted American healthcare — killing more than half a million people, including more than 2,900 healthcare workers; challenging bed and equipment capacity; and canceling elective health services. But it also has sped up digital transformation of healthcare and brought to the forefront innovative approaches to how patients receive Read More
// By Jane Weber Brubaker // On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s Read More
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Free white paper download, sponsored by Geonetric
Across all industries, digital ad spend is rising. In healthcare, digital advertising is the top area leading organizations plan to invest in and the top area most likely to be outsourced.
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// By Sheryl S. Jackson // Social media plays an important role in many healthcare systems’ efforts to promote their brands, engage their audiences, and share valuable information with their communities. Mount Sinai Health System is no exception. Its 905,000 social media followers across the system make it the top health system on social media Read More
// By Jared Johnson // Ask the Expert with Zain Ismail, Principal Transformation Consultant, Strategy and Digital Health, Henry Ford Health System This chapter of the pandemic is the time for nonclinical teams to shine, according to Zain Ismail, principal transformation consultant for the Henry Ford Health System. In particular, digital marketing and communications teams Read More
// By Jared Johnson // Hospitals and health systems won’t be prepared to meet the changing needs of consumers without a shift in their digital focus, according to the two featured panelists at eHealthcare Strategy & Trends’ recent webinar. Jill McCormick, director of design and innovation at Baystate Health, and Chris Pace, chief digital marketing Read More
// By Jane Weber Brubaker // Sometimes innovations come from using what you have on hand to solve a problem, even if it’s not the latest, coolest technology that will impress your peers. Think back to the movie Apollo 13 — engineers in Houston had to fabricate a solution for the astronauts, using only what Read More