Converting Prospects to Patients: Effective Tools for Hospital Websites

October 21, 2015
Stephen Moegling

Stephen Moegling, Partner at Franklin Street

“Hospitals are becoming savvier at using their website vehicles to convert prospective patients in the ‘golden moment’ when those prospects are making active healthcare decisions,” says Stephen Moegling.

Moegling is a partner at Franklin Street, a healthcare branding and digital marketing firm based in Richmond, Virginia.

“In addition, because the decision-making for complex healthcare solutions like weight-loss surgery often takes 24 to 36 months, more and more hospitals recognize the value of their websites as long-term lead nurturing vehicles,” he notes.

In a new article, Moegling walks us through the case study of Florida-based Martin Health System, which wanted the next iteration of its website to serve as a vehicle for nurturing prospects and converting them to patients.

Find out how Martin Health System increased site traffic to key service lines by 300 percent, and which service line is on track to generate more than half a million dollars in new patient revenue: Establishing Conversion Tools for Hospital Websites.

Best regards,
Matt Humphrey

Start Your Online Access Today

Do you subscribe to the print edition?
Set up your complimentary online access now »

Not a member yet?
Sign up for a FREE trial membership »

Don’t forget your complimentary group membership upgrade!
Once you’ve signed up as a member, you can add up to 9 colleagues for no additional charge with our Group Membership Upgrade. Everyone gets his or her own access account. It’s really an incredible value.