If your healthcare marketing strategy doesn’t include brand journalism, you may be missing out on powerful ways to connect with your audience and build long-term trust with your organization. The internet is inundated with blogs on every medical ailment known to man. Content from medical experts matters — especially in a climate of healthcare misinformation Read More
// By Susan Dubuque // To truly meet the healthcare needs of patients and citizens of New Jersey, Hackensack Meridian Health leaders recognized that the system needed to invest in digital health. And the investments had to go beyond purchasing new technology — it would require total commitment at every level of the organization. Hackensack Read More
How often does a CEO ask what it would take to become the best healthcare content producer in the world — in two years — and then give you the resources to do it? Amanda Todorovich, executive director of content marketing at Cleveland Clinic, freely admits that the scope of what she and her team Read More
// By Wendy Margolin // How to win hearts and minds with stories that matter. The internet is inundated with blogs on every medical ailment known to man. Content from medical experts matters — especially in a climate of healthcare misinformation and disinformation. It is a key component of SEO strategy. But it may not Read More
As a healthcare marketer, how do you create content that is relevant to your audience and meets their specific needs? Content marketers know that a well-told story can leave an indelible mark on the reader. It can make seemingly boring topics engaging and highlight connections between disparate groups. In the past, marketers would have to Read More
// By Jane Weber Brubaker // Five principles for leading your organization’s digital marketing efforts. Amanda Todorovich, Cleveland Clinic’s executive director of content marketing, freely admits that the scope of what she and her team are tasked with is not typical. How often does a CEO ask what it would take to become the best Read More
Content marketing should be an essential part of any healthcare organization’s marketing efforts. A good content marketing program can help you generate organic search results that let you build awareness, educate the market, and drive volume to your website. If you’re building a content marketing library for yourself or your staff, you may wonder what Read More
// By Jane Weber Brubaker // When it comes to media consumption, digital is winning. And that goes for physicians, not just consumers. Quality content, available on digital channels, raises awareness of your services, and forges strong connections with engaged referring physicians. When your health system is launching a major new service line and rapidly Read More
Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing system websites into a single mega site called Ohio State Health & Discovery. But much of the content it planned to use had earned high rankings in Google’s search engine results pages (SERP), including many placements Read More
// By Jim Samuel // There’s no shortage of books about content marketing. Here are our top picks. Content marketing should be an essential part of any healthcare organization’s marketing efforts. A good content marketing program can help you generate organic search results that let you build awareness, educate the market, and drive volume to Read More
Now that 2023 is officially underway, it’s a good time to examine the various trends expected to shape the healthcare industry this year. Hospital and health system digital marketing teams will face significant headwinds in 2023, but they will have many opportunities to rise to the occasion as they have done many times in the Read More
// By Jared Johnson // What industry experts say, and how digital marketers can rise to the occasion. Hospital and health system digital marketing teams will face significant headwinds in 2023, but they will have many opportunities to rise to the occasion as they have done many times in the past. As their institutions face Read More
In today’s climate of diminishing trust in institutions, how do you attract patients in a way that both highlights your organization’s services and builds longlasting trust with your healthcare brand? “Of all the marketing tips for healthcare, the most important (and simplest) one is this: express empathy,” says Wendy Margolin in a new article. “Empathy Read More
// By Althea Fung // Even a small team can make a big difference. “The shortest distance between two people is a story.” Content marketers know that a well-told story can leave an indelible mark on the reader. It can make seemingly boring topics engaging and highlight connections between disparate groups. In the past, marketers Read More
// By Wendy Margolin // In a climate of diminishing trust in institutions, healthcare organizations can use empathy in storytelling to attract patients. Of all the marketing tips for healthcare, the most important (and simplest) one is this: express empathy. Empathy draws your reader or viewer in. It makes them imagine themselves in the story, Read More
Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor used by three presenters at a recent conference to explain how MedStar Health went from the dark ages of measurement to a souped-up analytics platform that enables insightful, actionable, and easy-to-understand reporting. Ben Waxman, president of Tessellati, LLC, jokes that Read More
// By Jane Weber Brubaker // Do your marketing dollars drive results for your organization? Without the right analytics tools, it’s hard to know — or prove. Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor three presenters at SHSMD Connections 2022 — the annual conference of the Society Read More
2022 has been a momentous year for digital healthcare leaders, in part because the delicate balance — of returning to “normal” after so many years of a global pandemic and returning to the continuous push for more digital transformation — is a fine line given budget constraints and resource limitations. But striking that balance is Read More
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Healthcare marketers are optimistic about the future and driving innovation by accelerating and prioritizing digital-first strategies. Digital experiences and data are reshaping every aspect of the business model.
// By Jim Samuel // E Pluribus Unum — Out of Many, One. It’s on the back of every dollar bill but can also be applied to health systems that consolidate content into a single hub. Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing Read More
Nationally, more than 2.5 million youth in the U.S. have severe depression, according to The State of Mental Health in America, a report published by Mental Health America. Multiracial youth are at greatest risk. According to the report, 10.6 percent of youth in the U.S. have severe major depression, or depression that severely affects functioning, Read More
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In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.
Healthcare organizations use customer relationship management (CRM) platforms to manage patient information, appointments, and communications. If your organization uses a CRM system to engage patients, you may think the data in your system is clean, accurate, and reliable. But a recent study suggests that health systems may be putting too much trust into the accuracy Read More
Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Healthcare in northeast Arkansas, trying to prospect for new patients among new movers wasn’t working. That changed when the health system adopted a CRM platform, Virgin Pulse, in Read More