Ben Dillon, MBACo-Owner & Chief Executive Officer
Geonetric
415 12th Avenue SE
Cedar Rapids, IA 52401
(800) 589-1171
Follow Ben: Twitter | LinkedIn
Ben Dillon is a co-owner and Chief Executive Officer at Geonetric, which he joined in 2000. In his time at Geonetric, Ben has become an influential voice in healthcare digital marketing and helps organizations across the country engage healthcare consumers by improving their digital experiences. He is a former SHSMD board president and a 2022 inductee in the Healthcare Internet Hall of Fame, as well as a sought-after speaker and writer. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.
Ben has contributed his expertise to the articles listed below.
Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? Change often feels like the only constant in the world of healthcare marketing. And oh, what a year of change! Read More
Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? // By Elaine Christie // Change often feels like the only constant in the world of healthcare marketing. And oh, Read More
// By Susan Dubuque // From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More
// By Ben Dillon // A new survey reveals that consumers are more empowered than ever, and their expectations have grown over the past two years. Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing Read More
As a healthcare marketer, how can you justify the investment required for web personalization? While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Digital Marketing Trends survey showed Read More
// By Marlene Kurban // Delivering a highly personalized web experience to consumers can increase patient volume and engagement. While web personalization is perceived by many healthcare systems to enhance their digital marketing and improve the customer experience, a sizeable number of organizations find the tools challenging and have difficulty measuring success. Geonetric’s 2021 Healthcare Read More
The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the patient experience through digital transformation. “The latest market research shows there’s been a sharp drop in loyalty over the past few years, especially during the pandemic,” says Ben Dillon, chief strategy officer Read More
// By Brian Griffin // Two health systems, one in Florida and one in South Dakota, are at the forefront of using technology to meet the rapidly changing expectations of healthcare consumers. The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the Read More
The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer and patient digital experience a higher priority for healthcare marketers than ever before. This webinar will provide important insights and tips you need to be ready to play a key role in improving your digital front door.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Panelists:
Watch this webinar and you’ll learn:
“As we put the finishing touches on our annual Healthcare Digital Marketing Trends Survey, I always look for themes that will define the industry in the coming year,” says Ben Dillon of Geonetric. “This year, one theme is surfacing again and again: digital strategy and the level of investment and focus placed on it by Read More
// By Ben Dillon // As we put the finishing touches on our annual Healthcare Digital Marketing Trends Survey, I always look for themes that will define the industry in the coming year. This year, one theme is surfacing again and again: digital strategy and the level of investment and focus placed on it by Read More
The survey results are in! See how the pandemic has shifted digital priorities and investments.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric
Watch this webinar and you’ll learn:
We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted to get a broad perspective on where things are likely to go as we move out of the Read More
Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More
“The COVID-19 pandemic has impacted every industry in the U.S., but not all in the same way or to the same degree,” says Ben Dillon of Geonetric. “Healthcare’s experience has been unique, with the combination of shutdowns early in the crisis coupled with costly emergency response plans for many health systems. Teams pivoted to focus Read More
// By Ben Dillon // The COVID-19 pandemic has impacted every industry in the U.S., but not all in the same way or to the same degree. Healthcare’s experience has been unique, with the combination of shutdowns early in the crisis coupled with costly emergency response plans for many health systems. Teams pivoted to focus Read More
eHealthcare Strategy & Trends presents a brand-new member webinar for healthcare marketers and digital strategists
Watch this lively panel discussion with top marketers from leading organizations who will share their insights on how to get the budget you and your organization need to succeed in 2021.
A new eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists.
Your Presenters
// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., healthcare organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential Read More
// By Melanie Graham // North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage. And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows Read More
“Toward the beginning of a new year, everyone gets excited about trends,” says Ben Dillon of Geonetric. “But trends don’t start or end in a single year. Sometimes they are more of a movement, something that has been building momentum over the past several years.” In our new article, Dillon takes a look back on Read More
Learn the biggest takeaways from 2019, what to expect for 2020, and why user experience is at the heart of it all. // By Ben Dillon // Toward the beginning of a new year, everyone gets excited about trends. But trends don’t start or end in a single year. Sometimes they are more of a Read More
Insights from popular survey reveal the real state of ROI reporting in healthcare digital marketing and what savvy leaders can do about it. // By Ben Dillon // A senior marketing leader at a large health system once told me that her ultimate career goal was to get finance to treat her department as a Read More
“Benchmarking your organization against your peers is something every health system wants to do,” says Ben Dillon, chief strategy officer at Geonetric and eHST Editorial Advisory Board member. “But in reality, how you compete is more nuanced than just comparing your organization to others by team or bed size. It’s neither easy to compare yourself to an average of Read More
Learn How Leading Healthcare Marketers Do Digital Differently and How to Propel Your Organization Forward // By Ben Dillon // Benchmarking your organization against your peers is something every health system wants to do. But in reality, how you compete is more nuanced than just comparing your organization to others by team or bed size. Read More