From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

Jim Lowe, marketing director, Children’s Health and Foundation

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes.

The eHealthcare Leadership Awards recognizes excellence in digital marketing. Last year, 24 health-related organizations received awards for Best Integrated Marketing Campaigns at the presentation held in November at HCIC in Los Angeles.

This category covers campaigns that use digital and traditional channels, such as TV, radio, billboards, print, and direct mail. Campaigns may promote a brand, service line, product, special event, or internal communications effort. The judges evaluate entries based on the campaign’s goals, marketing content, creative development, and results achieved.

The winning submissions in 2023 included various types of campaigns. Part 1 of this two-part series will cover campaigns supporting organizational brand and fund development. Part 2 will feature award-winning integrated campaigns that support product line marketing.

Read the full article to see how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development: What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

Best regards,
Matt Humphrey
President