Google Wants Your Hospital’s Site to be Legible and Usable on Mobile Devices: Are You Ready?

June 10, 2015

google_logo_420_color_2x_3Have you ever read Google’s 10 philosophies or, in the company’s words, “Ten things we know to be true”?

Today’s ezine is devoted to number 1, “Focus on the user and all else will follow,” and number 5, “You don’t need to be at your desk to need an answer.”

These two explain the latest major update of Google’s search algorithm, which took effect April 21.

How many times have you visited a website from your mobile device only to find that it’s too small to read? Or you have to continually pinch in and out to find what you need?

As mobile devices become the dominant method of accessing Web content, Google has laid down the law: “Pages designed for only large screens may see a significant decrease in rankings in mobile search results,” according the Official Google Webmaster Blog.

If your hospital or health system’s site isn’t mobile-friendly site, you need to act now, but how? In our latest Ask the Expert column, Mark Shipley, CEO and Strategy Director of Smith & Jones weighs in on this important question: What Do Hospitals Need To Know About Google’s Latest Algorithm Change?

Best regards,
Jane Weber Brubaker

Start Your Online Access Today

Do you subscribe to the print edition?
Set up your complimentary online access now »

Not a member yet?
Sign up for a FREE trial membership »

Don’t forget your complimentary group membership upgrade!
Once you’ve signed up as a member, you can add up to 9 colleagues for no additional charge with our Group Membership Upgrade. Everyone gets his or her own access account. It’s really an incredible value.