Focus on AI in Healthcare Marketing: How Healthcare Leaders Are Shaping the AI-Driven Marketing Landscape
Exclusive Member Report
Artificial intelligence is quickly becoming part of the day-to-day reality for healthcare marketing teams. The challenge isn’t whether to use AI, but how to apply it in ways that are secure, structured, scalable, and aligned with organizational goals.
During our AI in Healthcare Marketing Week virtual summit in December 2025, leaders across the industry shared how they are putting AI to work in practical ways. From improving the patient journey and accelerating content production to unlocking insights from complex data, the focus is on real use cases that drive measurable value. At the same time, organizations are navigating governance, data readiness, and adoption to ensure progress doesn’t come at the expense of patient trust.
This new report from eHealthcare Strategy & Trends report brings together those insights to help guide your next steps. We offer practical ideas and real-world examples you can apply as you shape your organization’s approach to AI
You’ll learn:
- AI and Content: Turning Generative Tools Into a Scalable Strategy for Health Systems
- The Power of Data in Search: How a Small Marketing Team Masters AI Overviews
- Harnessing the Power of AI to Extract Value from Data
- AI Helps Healthcare Leaders Turn Intuition into Data-Driven Action
- AI Agents and Workflow Optimization: Moving Healthcare Marketing From Idea to Impact
- How 3 Healthcare Leaders Use Agentic AI to Personalize Healthcare
- And more!
Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.
Featuring insights from:
AdventHealth, Baptist Health South Florida, Cleveland Clinic, Community Health Network, Franciscan Health, Hackensack Meridian Health, Mount Sinai Health System, Northwell Health, Ochsner Health, Providence, UChicago Medicine, UCI Health, and Wellstar Health System