What Healthcare Executives Really Think of the Marketing Department
Is there a great divide between healthcare marketers and executive leadership? And if there is, what can each side do to close the gap?
A lively discussion took place at the 2016 SHSMD conference when Jerry Hobbs, president of Prairie Dog|TCG reprised his popular session, “The Naked CEO: Surveys Say CEOs Are Not Impressed with Marketing. Let’s Ask ‘Why?’” to a standing-room-only crowd.
Co-moderator Carol Koenecke-Grant, vice president, strategic services at Valley Health System in Winchester, Virginia, introduced the session. “We have been in your shoes,” she says. “We have seen the good, the bad, and the way ugly.”
What do health system CEOs really think of marketing? What do they value? What frustrates them?
Read our new article to get the perspectives of three senior healthcare executives: