Online Reputation Management: A Systematic Approach Pays Off

June 21, 2017

Multicare logo“Reputation management has never been more important for healthcare providers and organizations that are actively seeking new patients. Why? The increase in high-deductible health plans has created a new breed of healthcare shopper,” says Becky Barney-Villano, healthcare writer and marketing specialist.

Kirsten Saint Clair, director of business operations at MultiCare Health System

Kirsten Saint Clair, director of business operations at MultiCare Health System

“The rise of insurance exchanges where consumers pick their plans has resulted in more robust and careful comparisons among healthcare providers. And the willingness of the average person to write and post reviews is making healthcare more transparent than ever. If you aren’t paying attention, you need to be,” she says.

Check out our new story to get insights from Kirsten Saint Clair, director of business operations at MultiCare Health System in Seattle, and Pascal Bensoussan, chief product officer at Reputation.com, about how a robust reputation management program has moved the needle for the health system:

Online Reputation Management: How MultiCare Health System’s Systematic Approach Drives Results

Best regards,
Matt Humphrey
President

P.S. The deadline to enter the eHealthcare Leadership Awards is next week! Enter today if you haven’t yet submitted your entry. You’ve already done the hard work and entering is easy. Enter to get the recognition your organization deserves!


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