Online Reputation Management: A Systematic Approach Pays Off
“Reputation management has never been more important for healthcare providers and organizations that are actively seeking new patients. Why? The increase in high-deductible health plans has created a new breed of healthcare shopper,” says Becky Barney-Villano, healthcare writer and marketing specialist.
“The rise of insurance exchanges where consumers pick their plans has resulted in more robust and careful comparisons among healthcare providers. And the willingness of the average person to write and post reviews is making healthcare more transparent than ever. If you aren’t paying attention, you need to be,” she says.
Check out our new story to get insights from Kirsten Saint Clair, director of business operations at MultiCare Health System in Seattle, and Pascal Bensoussan, chief product officer at Reputation.com, about how a robust reputation management program has moved the needle for the health system:
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