Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Tuesday | March 17, 2026 | 2 p.m. Eastern
Panelists:
- Bill Klaproth, director of marketing and production, DoctorPodcasting
- Melody Bradley, digital media supervisor, Southeast Georgia Health System
- Kenneth Hines, associate director, digital strategy, The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
- Dr. Rita Roy, CEO, National Spine Health Foundation
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Just sign up for a free 7-day trial, and then register.
Healthcare podcasts have moved well beyond trend status. Today, award-winning programs are shaping brand perception, deepening community trust, and extending clinical expertise far beyond the organization's walls.
Join winners of the 2025 Leadership Awards in the Best Healthcare Podcasts category — along with industry expert and category sponsor Bill Klaproth of DoctorPodcasting — for a behind-the-scenes look at what separates good podcasts from great ones.
From oncology breakthroughs and spine health recovery stories to community-focused education, this roundtable will explore how podcasts can elevate brands, amplify expertise, and build meaningful connections.
Whether you’re launching a new show or refining an existing one, you’ll walk away with practical insights you can apply immediately.
Join us for a roundtable discussion on March 17 with industry leaders who will share best practices and practical advice.
Take advantage of this opportunity to ask questions, join the conversation, and gain practical advice and insights that you can adapt and use in your organization.
You’ll hear how leading organizations:
- Define strategy and audience before hitting “record”
- Balance clinical credibility with compelling storytelling
- Spotlight patient voices in authentic and responsible ways
- Sustain momentum month after month
- Measure success beyond downloads
Take advantage of this opportunity to see case studies, ask questions, and join the conversation with panelists. You will gain practical advice and insights that you can adapt and use in your organization.
Panelists
Bill Klaproth
Director of Marketing and Production
DoctorPodcasting
Bill Klaproth is the Director of Marketing and Production - and a Pod Talk Host - at DoctorPodcasting by RadioMD. A former radio program director and on-air talent, Bill has worked at several well-known stations, including the legendary WLS and WLUP "The LOOP" in Chicago.
He also hosts Rapid Insights, SHSMD’s marketing podcast for healthcare strategy professionals, on the SHSMD website and major platforms like Apple Podcasts, Spotify, iHeart, and more.
With decades of experience in radio and podcasting, Bill brings a unique perspective and deep expertise to help hospitals across the country develop and execute impactful audio and video podcast marketing strategies.
Melody Bradley
Digital Media Supervisor
Southeast Georgia Health System
Melody Bradley is the digital media supervisor for Southeast Georgia Health System and has worked in their marketing department for nearly ten years. In her current role, she oversees the Health System’s digital team and tells patient, provider and team member stories through a variety of online platforms. Utilizing video, podcasting, social, website, email, text communications and more, she enjoys showcasing the great and meaningful impact the Health System has on her rural community. Her team’s award-winning digital campaigns received national recognition at the 2025 Healthcare Interactive Conference, earning four eHealthcare Leadership Awards.
Kenneth Hines
Associate Director, Digital Strategy
The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
With more than a decade of experience in health care marketing and communications — including nine years with the OSUCCC – James team, Ken specializes in oncology marketing strategy and storytelling.
Their work spans written, video, and visual content development, multichannel distribution, and data-driven campaign execution designed to engage patients, caregivers, providers, and the broader community.
Known for crafting clear, empathetic, and compliant communications, Ken is passionate about advancing patient education, strengthening community engagement, and supporting efforts to create a cancer-free world.
Dr. Rita Roy
CEO
National Spine Health Foundation
Dr. Rita Roy is a physician, entrepreneur, and healthcare technology innovator who serves as CEO of the National Spine Health Foundation, leading initiatives focused on patient education, research, and advocacy to improve spine health outcomes.
She earned her MD from George Washington University Medical Center and trained in general surgery before transitioning into healthcare entrepreneurship. Dr. Roy co-founded Medical Consumer Media, an internet-based healthcare communications company later acquired by HealthAnswers, Inc., and Astute Technologies, an e-learning and virtual conference platform acquired by Echo360.
Her career has focused on leveraging digital technology to transform healthcare education and communication. Today, Dr. Roy continues to champion patient empowerment, innovation in healthcare communication, and collaborative initiatives that advance spine health and improve quality of life for patients worldwide.
Webinar at a Glance
Date: Tuesday, March 17, 2026
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free for members of eHealthcare Strategy & Trends
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Just sign up for a free 7-day trial, and then register.
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