Marketing Automation Helps Kindred Healthcare Deliver the Right Message at the Right Time to the Right Person Across All Channels
Is your organization like Kindred Healthcare—trying to do a lot with a lean marketing team? Kindred Healthcare provides post-acute, rehabilitation, hospice and home care services in 2,787 locations in nearly every state. Early in 2013, Kindred began working with marketing automation service provider Marketo to extend the reach of its field operations team.
“What we were really faced with is a complex organization with many divisions, a wide scope of locations with now 47 states and the ability to get our message out in a consistent way that would be much greater than our field clinical liaison team could do on their own,” says Lori Riggs, Senior Director of Enterprise Marketing at Kindred.
Kindred began with a small pilot in one market, and today uses marketing automation across the entire enterprise to stay connected with sources of referrals. Kindred recently added new consumer-focused campaigns to support its hospice and home health service lines.
Learn more about how marketing automation helps Kindred deliver the right message at the right time to the right person in our latest article, Kindred Healthcare’s Marketing Automation Strategy Connects with Referral Sources and Consumers.
Jane Weber Brubaker
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