MidMichigan Health Multi-Channel Campaign Featuring Animated TV Spot Hits the Target

April 15, 2015

MidMichigan_UMHS_Logo_Maize-Blue_325MidMichigan Health was succeeding at getting people in the community to participate in health risk assessments. The problem was, they were reaching the “worried well” and not people who needed intervention.

To remedy the situation, MidMichigan launched an advertising campaign, working with creative agency Neathawk Dubuque & Packett. The centerpiece of the campaign is an animated commercial featuring “Dr. Internet” and all the scary and often misleading advice he disseminates. The call-to-action is to visit morelifemorehealth.org, take an assessment, and get sound advice from MidMichigan.

Matt Streitmatter, Marketing Manager, was hoping to get about 1,000 completed assessments from the campaign. But he didn’t get 1,000. He got more.

In our new article, you’ll find out how many more—and why the campaign did so well. Plus we reveal which channel was so successful that Streitmatter plans to significantly increase its share of the future campaign spend.

Click here to read the full article: “Ask Dr. Internet” Campaign Drives New Patients to MidMichigan Health.

Best regards,
Jane Weber Brubaker

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