Newly Launched User Experience Survey Tailored for Health Systems Helps Improve the Digital Brand Experience
// By Jane Weber Brubaker //
Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or did you just launch your new website and you’re itching to find out how site visitors like it, after spending all that time and money?
gSight℠, a new Web experience survey developed by healthcare industry veterans Greystone.Net and Klein & Partners and launched earlier this year, is helping health systems understand exactly what site visitors like—or don’t like—about their websites. It’s all about what they came to do. Was it easy to do it? Were they able to accomplish what they set out to do? Or was the experience an exercise in futility? The answers to these questions may reveal that one or two targeted fixes could change a user’s perception of a website from negative to positive and help to enhance your overall brand.