Marketers Take Note – Major Design Changes Coming to Your YouTube Channel

by Alex Fraser YouTube recently announced a re­design that will af­fect all channels across the platform. This article will introduce you to the coming changes so that you can plan accordingly and not be caught by surprise when they are rolled out in mid-June. Why the change? With this platform redesign, You­Tube is emphasizing the Read More

eNews Pulse, May 2013

WEBSITES/MOBILE APPLICATIONS Help in Reducing Stress is the focus of a new mobile app available at www.t2health.org/apps/provider-resilience. Although developed for military healthcare providers to cope with burnout and compassion fatigue, the app is relevant for any medical provider working in a high-stress environment. The app seeks to help professionals reduce stress through restful breaks, educational Read More

eNews Pulse, April 2013

WEBSITES/MOBILE APPLICATIONS Public Input on Health IT Strategic Planning is purpose of new site at www.PlanningRoom.org. The new platform is a collaboration between Cornell University’s eRulemaking Initiative and the Office of the National Coordinator for Health Information Technology. The initial focus, through May 9, will be on consumer e-health strategy. Helping Evaluate a Sports Concussion Read More

Web Takes … April 2013 Picks

Methodist Healthcare www.sahealth.com Serving the San Antonio, TX, mar­ket, Methodist Healthcare has a website that excels in almost every aspect. Site visitors will immediately note the strong home page focus on health and wellness information. Right below a large banner that rotates key service-line messages is another large section called San Antonio’s Health Information Resource. Read More

My Internet … Personal Solutions, April 2013

Untangling All Those Power Cords in the Car If you spend much time in your car, you probably have a “mobile office” in the front seat with all kinds of power cords connected to the power outlet. Simplify your life and space by getting the TYLT Band Car Charger. A flat, semi-rigid cord that comes Read More

How Do I Best Create Valuable Website Content?

Ask The Expert with Ben Dillon Content manage­ment is one of the most difficult – and most over­looked – pieces of Web development. The average hos­pital website comprises more than 1,500 pages of unique content. Cre­ating and maintaining all that con­tent requires more work than most administrators can easily manage, especially if they lack full-time Read More

SEO Lessons Learned by Integris Health

by Mark S. Gothberg Based in Oklahoma City, Integris Health is the state’s largest health system. The market is extremely competitive, with four health sys­tems aggressively promoting their services through television and other traditional media, thus making strong website traffic critical to Integris Health’s business success. As with most provider websites, search engines are a Read More

MD Anderson Cancer Center Taps Technology to Empower Patients

by Megan Chavez MD Anderson Cancer Center is ranked as one of the world’s most re­spected institutions focused on can­cer patient care, research, education, and prevention. It invests more than $647 million a year in research and ranks first both in the number of grants and total grant dollars from the National Cancer Institute. Since Read More

Getting the Most out of LinkedIn and Facebook for Recruitment

by Carolyn Carter Within the year, the Affordable Care Act will add an es­timated 32 million individuals to health insurance rolls – creating new de­mand for healthcare services and, many experts believe, a critical shortage of physicians, nurses, and other healthcare workers. In this new healthcare landscape, hiring (and retaining) the right people will be Read More

My Internet … Personal Solutions, March 2013

Great Smartphone Deal How would you like to spend just $19 a month for unlimited calls, texting, and data – and no contract? That is the great deal offered by Republic Wireless, a division of Bandwidth.com. The catch is that the system uses Wi-Fi when cus­tomers are in a Wi-Fi area and Sprint Nextel’s 3G Read More

Web Takes … March 2013 Picks

Lakeland HealthCare www.lakelandhealth.org Most consumers think of hospitals as being “institutional,” and un­fortunately, hospital websites tend to support that impression. Of course, children’s hospitals often break that mold, rightfully believing they can be a bit playful. But this website for a health system serving southwestern Michigan projects anything but an institutional image, while still looking Read More

Ten Best Practices for Creating Great Landing Pages

by Heather Schwartz It seems rather elementary. A mar­keting campaign seeks to get con­sumers to respond to a special offer. While the promotion may tell con­sumers to directly contact a call center to participate in the offer, in most cases, consumers will look for a link to a website to learn more. In that situation, Read More

eNews Pulse, March 2013

WEBSITES/MOBILE APPLICATIONS New Features Added to T2 Mood Tracker App. The app was de­veloped for the U.S. Department of Defense, and one notable new feature is the ability of users to send information to their home com­puters for long-term tracking. More than 100,000 people have down­loaded the app, which tracks how changes in home, work, Read More

How Can I Best Use Digital Communications to Market to Referring Physicians?

Ask The Expert with Daniel Fell On balance, most hospital system websites are consumer-oriented, mean­ing the content and its presentation are organized to appeal to patients and potential pa­tients. Although some sites have links to unique content for other user audiences such as employees and healthcare professionals – and a few even utilize prominent tabs Read More

SharePoint – The Real Opportunities for Healthcare

by Keir Bradshaw Microsoft SharePoint has become one of the most popular Microsoft Office products on the market. Coming from humble beginnings as a mere document repository for col­laboration purposes, SharePoint has turned into a content management system powerhouse as an essential tool for businesses across every in­dustry, including healthcare. After four generations and an Read More

Six Inducted into Healthcare Internet Hall of Fame

The Healthcare Internet Hall of Fame announced its class of 2012 inductees at a special luncheon on November 13 at the 16th Annual Healthcare Internet Conference in Las Vegas. The Hall of Fame was established in 2011 to preserve his­tory and honor innovation. A 13-member board of judges reviewed candidates. The inductees in the four Read More

Good Advice for Those Tempted to Try Facebook Ads

Susan Solomon

by Susan Solomon Facebook has had better years than last year. There was the rocky IPO. And before that, General Motors announced it would pull the plug on $10 million in Facebook advertising. The reason GM gave was the inability to effectively track an ROI for Facebook advertising and the general belief that the me­dium Read More

Cleveland Clinic Takes New Tack to Build the Brand

by Mark S. Gothberg Health and Wellness Content in Special Hub and Across Multiple Digital Channels Everyone in the country knows the Cleveland Clinic, right? Well, not everyone – in fact, most people do not. Among the “big three” national healthcare organizations, the Mayo Clinic is tops with just under 30 percent un­aided national awareness, Read More

My Internet … Personal Solutions, February 2013

One Password for Everything How many passwords do you have for the dozens of websites for which you are registered? And how much time do you spend each month looking up passwords before logging onto sites? Save yourself time and aggravation by using the www.LastPass.com password man­ager. With this browser add-on, you store all your Read More

Web Takes … February 2013 Picks

The Corner Health Center www.cornerhealth.org This relatively new website for a Michigan primary care provider sup­plies healthcare services to young people, ages 12 to 21. A number of things make the site worth checking out. Without going overboard, the site has a look and feel that will make its target audience comfortable. The banner on Read More

eNews Pulse, February 2013

WEBSITES/MOBILE APPLICATIONS Initiative to Help Eliminate Needle Phobia launched by Healthline Networks at www.BigShotsGetShots.com. It’s estimated that 50 million Americans are afraid of shots, a fear that usually starts at age 4 or 5 with a traumatic immunization experience. Since distraction appears to help ease a shot’s pain, the campaign to end needle phobia includes Read More

Consumer Engagement Via Online Physician Videos – Going Way Beyond the Mundane

by Dan Dunlop In 2010 several hospitals and health systems made news by pioneering “speed-dating” events, where prospective patients could meet physicians in five-minute intervals in the hope that this brief introduction might spark a future relationship. This development created a furor among some healthcare profes­sionals who felt that these speed-dating events were beneath the Read More

Mercy Health System’s Rebranding Efforts Come to Life on the Web

by Ben Dillon The greater Philadelphia and Delaware Valley area is one of the country’s most competitive healthcare markets. There are dozens of acute care hospitals and hundreds of ambulatory and practice sites. Mercy Health System, the largest Catholic healthcare system in the area, competes with half a dozen community hospitals and is in the Read More