Good Advice for Those Tempted to Try Facebook Ads

Susan Solomon

by Susan Solomon Facebook has had better years than last year. There was the rocky IPO. And before that, General Motors announced it would pull the plug on $10 million in Facebook advertising. The reason GM gave was the inability to effectively track an ROI for Facebook advertising and the general belief that the me­dium Read More

Cleveland Clinic Takes New Tack to Build the Brand

by Mark S. Gothberg Health and Wellness Content in Special Hub and Across Multiple Digital Channels Everyone in the country knows the Cleveland Clinic, right? Well, not everyone – in fact, most people do not. Among the “big three” national healthcare organizations, the Mayo Clinic is tops with just under 30 percent un­aided national awareness, Read More

My Internet … Personal Solutions, February 2013

One Password for Everything How many passwords do you have for the dozens of websites for which you are registered? And how much time do you spend each month looking up passwords before logging onto sites? Save yourself time and aggravation by using the password man­ager. With this browser add-on, you store all your Read More

Web Takes … February 2013 Picks

The Corner Health Center This relatively new website for a Michigan primary care provider sup­plies healthcare services to young people, ages 12 to 21. A number of things make the site worth checking out. Without going overboard, the site has a look and feel that will make its target audience comfortable. The banner on Read More

eNews Pulse, February 2013

WEBSITES/MOBILE APPLICATIONS Initiative to Help Eliminate Needle Phobia launched by Healthline Networks at It’s estimated that 50 million Americans are afraid of shots, a fear that usually starts at age 4 or 5 with a traumatic immunization experience. Since distraction appears to help ease a shot’s pain, the campaign to end needle phobia includes Read More

Consumer Engagement Via Online Physician Videos – Going Way Beyond the Mundane

by Dan Dunlop In 2010 several hospitals and health systems made news by pioneering “speed-dating” events, where prospective patients could meet physicians in five-minute intervals in the hope that this brief introduction might spark a future relationship. This development created a furor among some healthcare profes­sionals who felt that these speed-dating events were beneath the Read More

Mercy Health System’s Rebranding Efforts Come to Life on the Web

by Ben Dillon The greater Philadelphia and Delaware Valley area is one of the country’s most competitive healthcare markets. There are dozens of acute care hospitals and hundreds of ambulatory and practice sites. Mercy Health System, the largest Catholic healthcare system in the area, competes with half a dozen community hospitals and is in the Read More

My Internet … Personal Solutions, January 2013

Improve Your Podcast Searches If you like to listen to podcasts on your smartphone but have trouble finding content of interest, then a new feature called Smart Station within the free Stitcher app is worth trying. You hit a thumbs-up button to indicate you like a podcast selec­tion, which improves the algorithm to offer up Read More

Web Takes … January 2013 Picks

UnitedHealthcare: Health Care Lane – Community Center Health Care Lane was originally launched nearly three years ago and was reviewed in this column in November 2010. Visitors entering the main area are greeted with an aerial view of an idyllic town sur­rounded by rolling hills, blue sky, and a big city in the distance. Read More

eNews Pulse, January 2013

WEBSITES New Tool to Track Patient Assistance Programs for Phar­maceuticals introduced at The Patient Assistance Program Update Service provides consumers and their advo­cates with daily and weekly emails updates of all pharmaceutical assistance programs.

What Should Digital Healthcare Directors Focus on in 2013? Part Two

Ask the Expert with Mark S. Gothberg Winners of the 2012 eHealthcare Leader­ship Awards, the com­petition’s 13th year, were recognized in mid-November in Las Vegas during a pres­entation at a healthcare Internet con­ference sponsored by Atlanta-based Greystone.Net. The December issue of eHealthcare Strategy & Trends listed the winners. Key provisions of the Affordable Care Act Read More

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