Focus On Privacy and Performance: Turning Privacy Management into a Strategic Advantage
This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.
Freshpaint
Beyond Google: The Multi-Channel Playbook for Healthcare Marketers
A free white paper, published by Freshpaint
This playbook shows healthcare marketers how leading systems are moving beyond search dependency—by building multi-channel infrastructure that creates demand upstream, captures it downstream, and proves impact in terms finance understands.
You’ll Learn How To:
- Define what “multi-channel” actually means in healthcare
- Build first-party data foundations that work in a post-cookie, HIPAA-constrained world
- Make the case for multi-channel marketing strategies to stakeholders
Can You Still Measure What Matters? Rethinking Performance Marketing When Data Is Restricted
Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
How Can Ad Agencies Help Health Systems Get the Analytics They Need to Measure Marketing Performance?
// By Jane Weber Brubaker // Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
Why Healthcare Marketers Can’t Rely on Old Playbooks Anymore
Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
Why Privacy-Focused Healthcare Marketing Drives Better Performance
Learn how you can turn your privacy challenges into performance opportunities
Presented January 29, 2026
Your Presenters:
- Nardeep Singh, MSITM, Marketing Technology Manager, Renown Health
- Dave Twichell, Head of Marketing, Freshpaint
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
You’ll Learn:
- Why privacy compliance is more than a legal requirement; it’s a performance enabler
- How privacy-respecting tracking allows for full-funnel visibility, from ad click to appointment
- Tactics for modern, HIPAA-aligned audience segmentation and campaign targeting
- How performance marketing can prove value when budgets are tight
- Proven methods to rebuild marketing insight without increasing risk
What House Call Miami Revealed About the Next Phase of Healthcare Growth Marketing
// By Chris Pace // Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
Doing More with Less: How Healthcare Marketers Can Win with Privacy-First Strategies and Lean Budgets
Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
Navigating Privacy, Performance, and Budget Pressures in Today’s Healthcare Marketing Landscape
// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
Prisma Health’s Digital Integration Strategy Drives 400 Percent Increase in New Patient Bookings
When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
Digital Showcase: Building Trust Through Digital Integration
// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
St. Elizabeth Healthcare Consumer-First Culture Built on Privacy-First Foundation
// By Jane Weber Brubaker // Gaining full visibility into customer journeys while protecting privacy empowers health systems to move forward confidently. During a January webinar, Stephanie Downing and Ray Mina shared how St. Elizabeth regained access to critical data by implementing a privacy management platform, and how that enables the organization to embrace a consumer-first culture.
Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved
What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More
Privacy-First Marketing: HIPAA Guidance for Your Healthcare Communications
// By Elaine Christie // What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar. This article offers tips for creating a safer-by-default tech stack that still offers clear visibility into the customer journey without compromising patient trust.
HIPAA Compliance FAQs: Your Guide to Healthcare Data Protection
Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. “When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who work for entities covered by HIPAA,” Read More
WebMD Ignite Responds to Frequently Asked Questions About HIPAA and Tracking Technologies
Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. // By Jane Weber Brubaker // When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who Read More
Solving the HIPAA Conundrum
// By Jane Weber Brubaker // Can healthcare marketers leverage tracking technologies the way they used to without risking noncompliance? When HHS stepped on the gas last December — issuing ominous warnings about HIPAA, tracking pixels, and PHI — healthcare marketers and legal and compliance teams put the brakes on fast. But some organizations had Read More