From Cost Center to Growth Engine: How CFOs and CMOs Agree on Marketing ROI

ROI & Performance Marketing Week Day 1 Opening Keynote

Presented September 14, 2026

Panelists:

• Opeyemi Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health
• Jeremy Rogers, Vice President of Marketing and Digital Transformation, Beacon Health System
• Ray Mina, CEO, Freshpaint

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

• How marketing and finance teams are learning to speak the same language and align around the metrics that matter most.
• How to establish verifiable marketing ROI.
• How leading healthcare organizations move beyond channel metrics toward enterprise-wide accountability.
• How privacy-first data strategies enable better measurement and stronger executive decision-making.
• Where healthcare marketing measurement is headed, and what marketing leaders should prioritize over the next 12-24 months.

Watch Now  »

ROI & Performance Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

September 14-18, 2026

Hospital and health system marketing leaders must prove measurable ROI.

In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.

The ROI & Performance Marketing Week will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »

Focus On Privacy and Performance: Turning Privacy Management into a Strategic Advantage

This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.

Download now »

Beyond Google: The Multi-Channel Playbook for Healthcare Marketers

A free white paper, published by Freshpaint

This playbook shows healthcare marketers how leading systems are moving beyond search dependency—by building multi-channel infrastructure that creates demand upstream, captures it downstream, and proves impact in terms finance understands.

You’ll Learn How To:

• Define what “multi-channel” actually means in healthcare
• Build first-party data foundations that work in a post-cookie, HIPAA-constrained world
• Make the case for multi-channel marketing strategies to stakeholders

Read Now  »

Can You Still Measure What Matters? Rethinking Performance Marketing When Data Is Restricted

Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.

How Can Ad Agencies Help Health Systems Get the Analytics They Need to Measure Marketing Performance?

// By Jane Weber Brubaker // Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.

Why Healthcare Marketers Can’t Rely on Old Playbooks Anymore

Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.

Why Privacy-Focused Healthcare Marketing Drives Better Performance

Learn how you can turn your privacy challenges into performance opportunities

Presented January 29, 2026

Your Presenters:

• Nardeep Singh, MSITM, Marketing Technology Manager, Renown Health
• Dave Twichell, Head of Marketing, Freshpaint

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• Why privacy compliance is more than a legal requirement; it’s a performance enabler
• How privacy-respecting tracking allows for full-funnel visibility, from ad click to appointment
• Tactics for modern, HIPAA-aligned audience segmentation and campaign targeting
• How performance marketing can prove value when budgets are tight
• Proven methods to rebuild marketing insight without increasing risk

Watch Now  »

What House Call Miami Revealed About the Next Phase of Healthcare Growth Marketing

// By Chris Pace // Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.

Doing More with Less: How Healthcare Marketers Can Win with Privacy-First Strategies and Lean Budgets

Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.

Navigating Privacy, Performance, and Budget Pressures in Today’s Healthcare Marketing Landscape

// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.

Prisma Health’s Digital Integration Strategy Drives 400 Percent Increase in New Patient Bookings

When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.

Digital Showcase: Building Trust Through Digital Integration

// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.

St. Elizabeth Healthcare Consumer-First Culture Built on Privacy-First Foundation

// By Jane Weber Brubaker // Gaining full visibility into customer journeys while protecting privacy empowers health systems to move forward confidently. During a January webinar, Stephanie Downing and Ray Mina shared how St. Elizabeth regained access to critical data by implementing a privacy management platform, and how that enables the organization to embrace a consumer-first culture.

Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More

Privacy-First Marketing: HIPAA Guidance for Your Healthcare Communications

// By Elaine Christie // What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar. This article offers tips for creating a safer-by-default tech stack that still offers clear visibility into the customer journey without compromising patient trust.

HIPAA Compliance FAQs: Your Guide to Healthcare Data Protection

Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. “When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who work for entities covered by HIPAA,” Read More

WebMD Ignite Responds to Frequently Asked Questions About HIPAA and Tracking Technologies

Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. // By Jane Weber Brubaker // When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who Read More

Solving the HIPAA Conundrum

// By Jane Weber Brubaker // Can healthcare marketers leverage tracking technologies the way they used to without risking noncompliance? When HHS stepped on the gas last December — issuing ominous warnings about HIPAA, tracking pixels, and PHI — healthcare marketers and legal and compliance teams put the brakes on fast. But some organizations had Read More