Sustaining and Accelerating Digital Health Innovation in a Post-COVID World

June 14, 2021

// By Jane Weber Brubaker //

jane-brubaker“I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine.

Schneider, with co-panelists Tara Nooteboom, director of strategic and digital growth at Rush System for Health, and Prem Batchu-Green, customer experience designer for iRhythm Technologies, weighed in on the evolution of healthcare during a May 26 panel discussion “Digital Strategies That Will Shape the Future” moderated by Dalal Haldeman, Ph.D., CEO of Haldeman Marketing. The panelists discussed where things stand today, and what it will take to move the industry to a digitally enabled future state.


Dalal Haldeman, Ph.D., CEO, Haldeman Marketing LLC

Digital health is still very much with us today, as a phrase and in practice. It is where access and care are converging. “When I think about the digital health solutions, there are two different elements,” says Batchu-Green. “There’s the non-clinical solutions — let’s say the digital front door, improving patient access, improving patient engagement. And then there’s the second side of it, which is digital health solutions that support clinical processes.”

COVID-19 fast-tracked adoption or escalation of solutions like telehealth and online scheduling. But is the patient and provider experience where it should be? “A lot of health systems have taken a check-the-box approach,” says Nooteboom. “But are we offering a unified, consistent, navigable experience that serves consumers and also providers?”

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