analytics

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Jessica Holton

Tuesday | June 30, 2026 | 2 p.m. Eastern

Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders

Your Presenter:

  • Jessica Holton, CEO and Co-Founder, Ours Privacy

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care

You’ll learn:

  • What marketers are saying about the gap between compliance confidence and actual capabilities.
  • How to move toward tracking the full patient journey compliantly, and where most marketers get stuck.
  • How one health system navigated the post-OCR environment and rebuilt its martech stack.
  • Practical next steps for moving from a patchwork of tools to a more unified approach.
  • The future of marketing compliance in the era of AI.

Register Now  »

Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

Maximizing MarTech in Healthcare

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Presented May 13, 2026

Your Presenters:

  • Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
  • Susie Magrogan, Performance and Demand Gen Manager at UNC Health
  • Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by:

  • Jamie Mermelstein, VP of Digital Experience at Unlock Health

Together, we’ll explore:

  • Where attribution breaks down in healthcare organizations — and why
  • How to connect brand investment to measurable access and utilization
  • What full-funnel governance requires across marketing, IT, analytics, and operations
  • How to move from reporting metrics to guiding decisions
  • What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

Unlock Health Speakers

Watch Now  »