When you think of influencer marketing, do celebrities like LeBron James and Taylor Swift and their millions of followers come to mind? Ochsner Health is thinking small, successfully leveraging “micro-influencers” — those with 1,000 followers or more — to get the word out in Louisiana about choosing healthy habits. Ochsner chose to tap into the Read More
Influencer marketing is inexpensive and drives engagement — should it be part of your marketing mix? Ochsner Health says yes. // By Jane Weber Brubaker // When you think of influencer marketing, do celebrities like LeBron James and Taylor Swift and their millions of followers come to mind? Ochsner Health is thinking Read More
A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that impact their patients’ health and well-being. Read More
// By Jane Weber Brubaker // A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that Read More
It’s Monday afternoon and you’re feeling under the weather. You have the entire week ahead and a packed schedule, but a doctor’s visit is in order. Should you take time off and try to make an appointment with your physician? Or would it be better to find a few hours and head to the urgent care Read More
// By Melanie Graham // It’s Monday afternoon and you’re feeling under the weather. You have the entire week ahead and a packed schedule, but a doctor’s visit is in order. Should you take time off and try to make an appointment with your physician? Or would it be better to find a few hours and Read More
Community benefit reports have been an important component of hospital communication strategies for many years. For nonprofit healthcare systems, this reporting mechanism is required to demonstrate the positive impact they have had on community health to retain tax exemptions and other benefits. But as consumers’ information consumption habits have changed, the format and role of Read More
// By Lisa D. Ellis // Community benefit reports have been an important component of hospital communication strategies for many years. For nonprofit healthcare systems, this reporting mechanism is required to demonstrate the positive impact they have had on community health to retain tax exemptions and other benefits. But as consumers’ information consumption habits have Read More