Digital-First Approach with Emphasis on Video Strengthens Community Benefit Reports and Annual Reports
// By Lisa D. Ellis //
Community benefit reports have been an important component of hospital communication strategies for many years. For nonprofit healthcare systems, this reporting mechanism is required to demonstrate the positive impact they have had on community health to retain tax exemptions and other benefits.
But as consumers’ information consumption habits have changed, the format and role of such reports have been undergoing a transformation. Read on to find out how CentraCare Health, a nonprofit health system serving central Minnesota, has altered its efforts to stay on the cutting edge and keep its reports fresh and relevant.