Content Marketing

What Award-Winning Healthcare Podcasts Get Right

Headshot - Bill Klaproth – DoctorPodcasting

Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

Sound Advice: How Award-Winning Healthcare Podcasts Build Brands and Trust

// By Susan Dubuque // Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

Real Work, Real Results: An AI Delivery Lab

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AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

  • Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
  • Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
  • JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

  • Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

  • How to use rapid prototyping and vibe coding to accelerate healthcare website development
  • How to build and optimize digital content for AEO and GEO performance
  • What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
  • What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
  • and more.

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Showcase Your Best Work: The 2026 eHealthcare Leadership Awards Call for Entries is Open

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The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Submit Your Entries to the 2026 eHealthcare Leadership Awards

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// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

When AI Becomes How Work Gets Done

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AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Monday | June 15, 2026 | 2 p.m. Eastern

Panelists:

  • Cristal Woodley, VP, Marketing and Communications, Renown Health
  • Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
  • Gregg Johnson, CEO, Invoca

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How leaders are re‑architecting marketing and digital workflows with AI as the default path.
  • Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
  • New operating roles and how they plug into existing teams and structures.
  • Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
  • How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

AI in Healthcare Marketing June 2026 D1S1

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Healthcare Websites with a Purpose

Healthcare Websites with a Purpose

Hospital Websites Day 2 Session 1 

Presented March 10, 2026 at 1 p.m. Eastern

Panelists:

  • Cynthia Li, Vice President, Client Partnership, Huge
  • Joseph Unger, Senior Manager of Digital Products, Atlantic Health
  • Amy Augenstein, Senior Specialist Consumer Experience Platform, Atlantic Health
  • TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
  • When a specialized or campaign-based site makes strategic sense — and when it doesn’t
  • The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
  • How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
  • Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
  • Which metrics truly influence leadership confidence and digital investment
  • How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation

Websites with a Purpose Speakers

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Healthcare Websites with a Purpose

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Hospital Websites Day 2 Session 1 

Tuesday | March 10, 2026 | 1:00 p.m. Eastern

Panelists:

  • Cynthia Li, Vice President, Client Partnership, Huge
  • Joseph Unger, Senior Manager of Digital Products, Atlantic Health
  • Amy Augenstein. Senior Specialist Consumer Experience Platform, Atlantic Health
  • TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
  • When a specialized or campaign-based site makes strategic sense — and when it doesn’t
  • The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
  • How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
  • Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
  • Which metrics truly influence leadership confidence and digital investment
  • How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation

Websites with a Purpose Speakers

Register Now  »

AI Innovation of the Future: The Einstein Divide

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 12, 2025 at 2:30 p.m. Eastern

Panelists:

  • Sameer Sethi, SVP, Chief AI Officer, Hackensack Meridian Health
  • Jason Lesandrini, Assistant Vice President of Ethics, Wellstar Health System
  • Stephanie Wierwille, EVP, Strategy & Innovation, BPD
  • Edward Marx, Chief Executive Officer, Marx Advisory

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

  • What early results and lessons leaders are seeing across functions
  • How to build internal fluency and prepare teams for what’s next
  • What structural, ethical, and cultural shifts are required for AI readiness
  • How to responsibly operationalize AI while protecting trust and compliance
  • How leading systems are using AI to elevate marketing, experience, and brand
  • Outside the box ideas that reimagine AI-powered organizations

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2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

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Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

2025 eHealthcare Leadership Award Winners Announced    

Susan Dubuque black and white headshot

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Digital Showcase: The Well by Northwell Brings Humanity Back to Health Content

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// By Susan Dubuque // Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.

Beyond the Banner Ad: Digital Campaigns that Work

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Presented October 8, 2025

Panelists:

  • Matt King, solutions consultant, population intelligence, Definitive Healthcare
  • Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
  • Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
  • Eric Fullmer, digital marketing manager, Ochsner Health
  • Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • Tips to make your programmatic buy more effective and efficient.
  • How to balance brand and performance marketing through digital channels.
  • Strategies for successful product line marketing.
  • How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.

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How Northwell Health Became the Leader in Healthcare Entertainment Marketing

Through a series of mergers and acquisitions, Northwell Health had become New York’s largest health system and now the largest not-for-profit health system in the Northeast. But in a hyper-competitive market with several legacy institutions, it was still an underdog. Discover how Northwell Health grew awareness and patient volume through entertainment marketing.

Inside the Northwell Health Cinematic Universe

// By Amanda Green // Through a series of mergers and acquisitions, Northwell Health had become New York’s largest health system and now the largest not-for-profit health system in the Northeast. But in a hyper-competitive market with several legacy institutions, it was still an underdog. Discover how Northwell Health grew awareness and patient volume through entertainment marketing.

How The Christ Hospital Health Network Turned Webinars Into a Winning CRM Strategy

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In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.