When AI Becomes How Work Gets Done

Cristal Woodley
VP, Marketing and Communications
Renown Health

Cristal Woodley, MBA, is Vice President of Marketing and Communications at Renown Health, where she leads brand strategy, marketing, digital engagement, internal and external communications, and physician and recruitment marketing. She advanced through roles including Senior Director of Marketing & Communications and Director of Marketing and Customer Engagement, contributing to integrated marketing, digital strategy, service line growth, and community outreach. A native Nevadan, she holds an MBA in IT Management and a dual BS in Accounting and Information Systems and serves on the Big Brothers Big Sisters board.

Taylor Pressler, MPH, MS,
Sr. Director of Enterprise Analytics
Renown Health

Taylor Pressler is an experienced executive leader in healthcare data science and analytics space. She started her career working in an academic medical system where she specialized in building predictive models around adverse patient outcomes. She has built her career through working in technology startups, management consulting, and payer and provider organizations, giving her a wide aperture for understanding the complexities of the healthcare sector and its impact on patients and providers. She currently leads the Enterprise Data, Analytics, and AI functions at Renown Health, a non-profit health system in northern Nevada.

Gregg Johnson
CEO
Invoca

Gregg Johnson is CEO of Invoca, the trusted data + AI platform that empowers marketing, commerce, and contact center teams to drive efficient revenue growth. With a product-first mindset and a strong focus on customers, Gregg has scaled Invoca beyond $100M in ARR and established the company as a leader in AI technology.

He brings two decades of experience building category-defining software products and go-to-market engines. At Salesforce, he led the Marketing Cloud’s social portfolio, integrating over $1B in acquisitions, and ran the product teams on Salesforce Chatter. Earlier roles at Boston Consulting Group and Silicon Valley startups shaped his practical approach to innovation and growth.

Gregg graduated from Stanford University and holds a master’s degree from Johns Hopkins School of Advanced International Studies and an MBA from the Wharton School of Business.

Julia Sorensen
Vice President, Marketing - Market Research and Consumer Insights
Mass General Brigham

Julia Sorensen, MBA, MSW has worked in strategy, community and government relations, hospital operations, patient experience, development and a variety of other areas throughout her healthcare career, while having a primary focus in marketing and communications. She earned a master’s degree in business administration from UMass Amherst Isenberg School of Business in 2007. Julia joined Mass General Brigham in 2015 as Chief Marketing and Communications Officer at newly acquired Cooley Dickinson Hospital. In 2020 she became Vice President, Marketing for Mass General Brigham, building their first market research and insights team, leading employee engagement and development and most recently, marketing innovation.