Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Digital Transformation
Hackensack Meridian, Intermountain, and UCLA Health Prove Digital Transformation Is About Culture, Not Tools
This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Focus On Digital Marketing Strategy: Winning Approaches to AI, Data Integration, and Bold Campaigns
In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.
Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life
// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
AI in Healthcare Marketing: Moving Beyond Iteration to Transformation
// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.
Prisma Health’s Digital Integration Strategy Drives 400 Percent Increase in New Patient Bookings
When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
Digital Showcase: Building Trust Through Digital Integration
// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
FirstHealth of the Carolinas Redesigns Website to Meet Evolving Consumer Expectations
// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.
Focus On Digital Front Door: How Hospitals and Health Systems Create Seamless and Integrated Digital Patient Experiences
In this new report from eHealthcare Strategy & Trends, you’ll discover effective digital front door strategies you can put to work to attract and retain patients, improve operational effectiveness, and achieve sustainable growth.
Transforming Healthcare Through Digital Innovation: Lessons from Award-Winning Leaders
Presented March 11, 2025
Panelists:
- Mona Baset, Vice President of Digital Services, Intermountain Health
- Andrew Snyder, Senior Vice President of Marketing and Communications, Orlando Health
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
What you will learn:
- How to build organizational readiness for digital transformation.
- Strategies to gain and sustain executive support.
- A framework for prioritizing digital initiatives.
- Tactics to enhance engagement through omnichannel communications.
- Tools that improve staff connection and alignment.
- Ways to leverage AI & automation.
- Real-world examples of efficiency and patient impact.
- Essential KPIs to track and optimize digital strategies.
- What’s next in healthcare marketing and digital engagement?
Collaboration, Consolidation, and Centralization: The Core of UW Medicine and AtlantiCare’s Patient Engagement Success
Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
St. Elizabeth Healthcare Consumer-First Culture Built on Privacy-First Foundation
// By Jane Weber Brubaker // Gaining full visibility into customer journeys while protecting privacy empowers health systems to move forward confidently. During a January webinar, Stephanie Downing and Ray Mina shared how St. Elizabeth regained access to critical data by implementing a privacy management platform, and how that enables the organization to embrace a consumer-first culture.
What It Takes to Succeed with Digital Front-Door Strategies
// By Jane Weber Brubaker // Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
Focus on Digital Content: How 16 Leading Healthcare Organizations Engage Audiences Using the Latest Tools, Technologies, and Tactics
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems have earned recognition and achieved business results through digital content that engages patients, improves health outcomes, and establishes their healthcare providers as trusted experts and thought leaders.
How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond
Your Presenters:
- Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
- Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
- Justin Dearborn, Founder and CEO, Praia Health
Moderated by:
- Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
You’ll learn:
- How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
- Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
- How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
- How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.
How Leading Healthcare Organizations Improve Access and Engagement Through Digital Solutions
The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.
Welcoming Patients Through the Digital Front Door
// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.
Celebrate Excellence and Innovation in Healthcare at HCIC 2024
HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.
HCIC 2024: Transformation in Action
// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.
Focus on Healthcare Websites: Designing Digital Experiences to Meet the Needs of Today’s Consumers and Drive Organizational Strategies
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at healthcare website transformations from leading hospitals and health systems around the country.
Is Your Healthcare Website Ready for the Digital Future?
Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.
Prep for the Future of Websites: How Three Health Systems Create a Better Web Experience for Patients
// By Althea Fung // Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.
Discover Award-Winning Digital Strategies to Improve Patient Experience
eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.
Ignite Excellence: Get an Inside Look at Winning Strategies for Digital Patient Experience
// By Susan Dubuque // eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.
Healthcare Digital Transformation: 9 Key Elements for Success
AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is the currency of progress. In this dynamic landscape there’s a formidable challenge looming on the Read More