Digital Transformation

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Praia Health Speakers

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Watch Now »

Welcoming Patients Through the Digital Front Door

Panelist Phase2 MEMBER Webinar

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

Divis-Kathy-Greystone-2019

HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

How to Build Your Healthcare Consumer Experience Roadmap — for 2025 and Beyond

Praia Health Speakers

Join us for a free webinar on Wednesday November 6 at 2 p.m. ET to hear from leading health systems who will share how they have addressed these key components of a consumer experience roadmap to increase patient loyalty and retention.

Your Presenters:

  • Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
  • Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
  • Justin Dearborn, Founder and CEO, Praia Health

Moderated by:

  • Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn:

  • How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
  • Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
  • How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
  • How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.

Register Now »

HCIC 2024: Transformation in Action

Susan Dubuque black and white headshot

// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

Is Your Healthcare Website Ready for the Digital Future?

Kinkaid-Michael-Reason-One

Advancements in digital technology are rapidly changing how consumers make decisions — especially about their healthcare. By integrating digital solutions into hospital websites, consumers have more access to the information they need. Hear from a panel of digital marketing leaders as they share best practices for future-proofing health system websites.

Discover Award-Winning Digital Strategies to Improve Patient Experience

Piedmont Healthcare logo

eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Healthcare Digital Transformation: 9 Key Elements for Success

Minutillo-Allison-Primacy

AMCs are places where the quest for knowledge intertwines seamlessly with the commitment to healing. At the heart of every Academic Medical Center (AMC) beats a rhythm of innovation and progress. Now, overlay a complex digital ecosystem, where innovation is the currency of progress. In this dynamic landscape there’s a formidable challenge looming on the Read More

Strategic Web Consolidation: How Michigan Medicine Streamlined Its Digital Presence

Beaudoin-Denise-Michigan-Medicine-v2

In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More

Navigating the Minefield of Academic Medical Center Digital Transformations

6-key-drivers

// By Allison Minutillo // Academic Medical Centers (AMCs) merge knowledge and healing with innovation. In a complex digital ecosystem, transformation is essential. This article explores key drivers, universal challenges, and success elements crucial for healthy digital shifts. Discover how your digital project can become a catalyst for transformation within your organization.

Digital Transformation of Michigan Medicine Through Strategic Web Consolidation

Michigan Medicine logo

// By Althea Fung // Faced with fragmented digital identities across departments, Michigan Medicine, the academic medical center of the University of Michigan, unified its digital presence, overcoming the lack of centralized governance. Discover how Michigan Medicine streamlined 300 websites into four, unifying its brand identity and enhancing the user experience.

Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

Jamey Sheil, Advocate Health

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

Provider Data Management: An Essential Key to Better Patient Experience

Jeff-Stewart

// By Jared Johnson // Provider data management is critical in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Discover best practices for implementing effective provider data management strategies and learn how these insights empower patients with accurate information and improved access to care.

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

A Recipe for Success: Leveraging Market Research Insights to Support Patients

Williams-Carley-Fresenius-Kidney-Care

On a journey to “future proof” its marketing, Fresenius Kidney Care started in the most unlikely of places: recipes. As with any chronic illness, diet dramatically affects a patient’s success. But a kidney disease-friendly diet has more restrictions and requirements than most. One in seven U.S. adults have kidney disease, and one in three don’t Read More

Intermountain Health’s Digital Rebrand Fueled by AI and Data-Driven Solutions

mona-baset-headshot

With a massive digital rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. When Intermountain Health decided to embark on a rebrand, it was about more than finding a new logo design — it was about transforming into a brand that truly represents the organization’s core. “Although we have Read More

Gen Z’s Innovative Approach to Healthcare: 5 Ways to Attract and Engage Them

Gross-Shawn-Primacy

The healthcare industry is in the midst of a transformation, and Generation Z is leading the charge. This new generation, born between the mid-1990s and mid-2000s, is challenging traditional notions of healthcare and redefining what it means to be healthy. They are turning to innovative solutions, and they are “life hacking” healthcare to create experiences Read More

Data-Rich Directories and AI-Powered Solutions at the Core of Intermountain Health’s New Digital Patient Experience

melanie-graham-2019

// By Melanie Graham // With a massive rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission. Mona Baset, vice president of digital services at Intermountain, discusses how Intermountain’s data-driven approach to digital is paving the way for a better patient and caregiver experience. When Intermountain Health decided to Read More

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