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AI Agents and Workflow Optimization: From Idea to Impact

December 17, 2025
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Thursday, December 11, 2025 at 1 p.m. Eastern

Panelists:

  • Drew Marlatt, VP, Data Products & Technology, BPD
  • Carrie Liken, Strategic Account Executive, Snowflake
  • Victor Reiss, Chief Consumer Officer, UNC Health

Moderated by:

  • Therese Lockemy, founder and CEO, Inner Path Digital

Join us to learn how healthcare marketers are:

  • Identifying high-value workflows that are ready for AI agents today, and where manual oversight is still essential
  • Reducing operational friction by using agents to automate tasks like appointment scheduling, care coordination, data pulls, list creation, campaign setup, segmentation, and reporting
  • Connecting cloud data, MarTech, and enterprise systems so agents can act on unified, governed information
  • Designing guardrails, governance models, and human-in-the-loop checkpoints that keep outputs safe, accurate, and on-brand
  • Learning from agent use cases in other industries, and translating those practices responsibly into healthcare
  • Preparing teams for a new operating model where AI agents augment capacity, accelerate execution, and free humans for higher-value work
  • Balancing near-term efficiency gains with long-term opportunities to reimagine end-to-end marketing workflows

day-4-session-1 Speakers

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Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted

December 17, 2025
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 9, 2025 at 2:30 p.m. Eastern

Panelists:

  • Lacey Reichwald, Director of Marketing, Aha Media Group
  • Robbie Schneider, Enterprise Social Media Manager/ Content Marketing Leader, Franciscan Health

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care

You’ll learn:

  • How AI tools are reshaping when, where, and how consumers search for health information
  • What drives trust — and what causes patients to question AI-generated answers
  • Practical steps to make your organization’s content more visible, verifiable, and patient-friendly in AI search results
  • How real hospitals are adapting their content to stay discoverable and relevant as AI becomes the first stop in the care journey
  • Attend this session to understand what today’s consumers need — and to see what leading health systems are already doing to meet them there.

day-2-session-2 Speakers

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AI and Content: Turning Generative Tools into a Scalable Strategy

December 17, 2025
ehst-webinar-251208-ai-graphics-day2session1b

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 9, 2025 at 1 p.m. Eastern 

Panelists:

  • Matt Cyr, Founder & President, Loop AI Agency
  • Allie Karas, Senior Vice President of Content, MJH Life Sciences
  • Carolina Anthony, Executive Director, Digital Marketing, AdventHealth

Moderated by:

  • Emily Baker, AVP, Engagement Strategy, BPD

Join us to learn how healthcare leaders are:

  • Translating enterprise goals into AI-informed content roadmaps that prioritize the right topics, audiences, and formats.
  • Using generative AI to support audience research, content ideation, and first drafts, while preserving a strong editorial point of view.
  • Establishing content standards, style guides, and prompts that help AI produce outputs aligned with brand, clinical, and accessibility requirements.
  • Optimizing existing content for AI-driven search and summarization so that trusted information is more likely to surface in AI answers and recommendation engines.
  • Integrating human review, legal/compliance sign-off, and fact-checking into AI-assisted workflows without overwhelming teams.
  • Upskilling writers, strategists, and digital teams to use AI tools confidently — including how to spot hallucinations, bias, and gaps
  • Defining KPIs and feedback loops that show where AI is helping content perform better, and where traditional approaches are still the better choice

day-2-session-1 Speakers

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Inside the Real-World AI Playbooks of Leading Health Systems

December 17, 2025
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Learn What’s Working and What’s Next from Marketers Implementing AI at Scale

Presented December 8, 2025

Panelists:

  • Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
  • Lisa D. Mason, AVP, Product Design & Insights, Providence
  • Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
  • Stephanie Wierwille, EVP, Engagement, BPD

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Join us to learn how healthcare leaders are:

  • Navigating the early stages of AI learning and adoption across large organizations
  • Identifying smart, strategic opportunities for AI in marketing workflows
  • Aligning AI efforts with patient trust, brand values, and data governance
  • Building internal literacy and cross-functional support
  • Avoiding pitfalls and pushing past pilot fatigue
  • Keeping the human element at the center of AI-driven strategies

Day 1 Keynote Speakers

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