Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.
// By Daniel Fell // Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.
If we’ve heard it once, we’ve heard it a thousand times: Content is king. But content on its own — even expert, authoritative, and trustworthy content — doesn’t automatically help patients find the right doctor and make an appointment online. “We had the hypothesis that we have this great content … but how do we Read More
// By Jane Weber Brubaker // Relationships are everything when it comes to data. Defining those relationships is what humans do best; scaling is what machines do best. If we’ve heard it once, we’ve heard it a thousand times: Content is king. But content on its own — even expert, authoritative, and trustworthy content — Read More