Proving Marketing ROI Without Compromising Patient Privacy
ROI & Performance Marketing Week Day 5 Session 1
Presented Sept, 18, 2026
Panelists:
- Amanda Todorovich, FACHE, Executive Director of Digital Marketing, Cleveland Clinic
- Jessica Holton, Co-Founder, Ours Privacy
Moderated by:
- Kyle Hardner, Contributing Writer, Plain-English Health Care
You’ll learn:
- How to measure marketing’s impact on patient acquisition and revenue without exposing PHI.
- What a privacy-first data infrastructure looks like and how it can restore visibility into the patient journey.
- Practical steps for aligning marketing, legal, and compliance around measurement
