Physician Engagement

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

Ho-Linda-UCLA-2023

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

25th annual ehla-logo

// By Susan Dubuque //  This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role Read More

Winning Strategies for Digital Physician Engagement

Hackensack Meridian Health logo

Six award-winning health systems from across the country set the standard for digital physician engagement. // By Susan Dubuque // A few years ago, due mainly to regulatory considerations, physician engagement meant celebrating Doctors’ Day, and physician practices operated entirely separately from hospitals. Today, things are different. Employed physicians, advances in digital technology, competitive pressures, Read More

Enhancing Patient Experience with Effective Provider Data Management Strategies

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Your Presenters:

  • Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
  • Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
  • Jessica West, Director, Content & Media, Piedmont
  • Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

  • Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
  • How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
  • Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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Winning Strategies for Digital Physician Engagement [Member Roundtable]

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Join us for a discussion with 3 leaders from organizations that won awards in the Best Digital Physician Engagement category in the 2023 eHealthcare Leadership Awards

Your Panelists:

  • Emilie Ansel, CEO, Private Health News
  • Shannon Cummins, VP of Business Development, Unlock Health
  • Garland Stansell, Chief Communications Officer, Children’s of Alabama

Moderated by:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, eHealthcare Leadership Awards

You’ll learn:

  • How your organization can implement a physician engagement effort that is aligned with your strategic marketing goals
  • The physician engagement tactics our panelists have found most effective — from the tried and true to the new and cutting edge
  • How you can make physician involvement mutually beneficial
  • Details of their winning physician engagement initiatives

And much more!

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Lehigh Valley Health Network Leverages Digital Tools to Enhance Organizational Culture

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In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. How do you build and maintain a strong organizational culture in a rapidly growing health system? That’s the challenge Lehigh Valley Read More

Building Brand Reputation Through Digital Platforms: A Physician Marketing Approach

Building Brand Reputation

Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.

Panelists:

  • Mary Adam, Manager, Physician Marketing, Miami Cancer Institute, Baptist Health South Florida
  • Tarra Lowe, Manager, Physician Marketing, Baptist Health South Florida
  • Mike Ciaburri, Vice President, Business Development, BroadcastMed

Watch this webinar and you’ll learn:

  • How a new cancer institute gained national recognition in a short time
  • The type of content that is attractive to a physician audience
  • How high-quality content builds brand reputation, engages physicians, and drives referrals
  • How to design, deploy, and measure the effectiveness of digital campaigns targeted to physicians
  • How rich content gives physician liaisons a way to demonstrate expertise in specialty service lines

Watch Now »

Launching a Better Physician Communications Strategy

Blazar-Jim-Hackensack-Meridian

Hackensack Meridian Health needed a better way to communicate with its physicians. The Edison, New Jersey-based organization was like many health systems across the country, and relied on a combination of email, newsletters, electronic health records (EHR), and other methods to reach and engage its medical staff. “We had multiple ways to communicate with our Read More

How One New Jersey Health System Uses Digital Tools to Build Physician Engagement and Improve Communications

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// By Jim Samuel // Like many health systems throughout the nation, New Jersey’s Hackensack Meridian Health faced challenges when it came to communicating with physicians. A patchwork of multiple systems and methods resulted in poor communications and left doctors disengaged. The system used digital tools to solve the problem and build physician engagement. Hackensack Read More

Empathy, Not Judgment, To Overcome Vaccine Hesitancy

Rose Glenn

As the COVID-19 Delta variant spreads rapidly across the country, there is an increasingly urgent need to overcome vaccine hesitancy and access to care issues among the unvaccinated. Michigan Medicine is fielding a comprehensive vaccine hesitancy communications initiative that is strongly influenced by University of Michigan (U-M) research stressing the importance of being empathetic to Read More

University of Michigan Research Instrumental in Shaping Communications to Overcome COVID-19 Vaccine Hesitancy

Mary Masson

// By Brian Griffin // As the COVID-19 Delta variant spreads rapidly across the country, there is an increasingly urgent need to overcome vaccine hesitancy and access to care issues among the unvaccinated. Michigan Medicine’s communications strategy is based on research that shows patients want empathy, not lectures or bullying. Healthcare providers on the frontlines Read More

At Mount Sinai Health System, Physicians Are Driving Social Media Success

Social media plays an important role in many healthcare systems’ efforts to promote their brands, engage their audiences, and share valuable information with their communities. Mount Sinai Health System is no exception. Its 905,000 social media followers across the system make it the top health system on social media regionally and number three nationally. The Read More

Physician Social Media Strategies Used by Mayo Clinic

Lee Aase, director of the Mayo Clinic Social Media Network

How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account for about 25 percent of a Read More