Predictive Modeling

How Three Health Systems Used Their MarTech Stack to Improve Patient Experience and Drive Growth

Kyle Hardner

// By Kyle Hardner // Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). According to the 5th Annual Digital Marketing Report from Greystone and Klein & Read More

Three Technologies That Healthcare Turned To in 2020

// By Sachin Kalra // Our reality has been split in two by the coronavirus pandemic. There is the reality of what was important pre-coronavirus and what is important now. It has forced a rapid rethink of priorities, as medical institutions try to save as many lives as they can while dealing with pressures that Read More

Google’s Plans for Improving Healthcare

As technology giants Google, Amazon, Microsoft, and others forge ahead with plans to improve healthcare, many in the industry are wondering just what they plan to do and how they plan to do it. David Feinberg, MD, vice president of Google Health and former president and CEO of Geisinger in Pennsylvania, discussed Google’s plans during Read More

Healthgrades’ Acquisition Creates New, Comprehensive Platform

Rob Draughon, CEO, Healthgrades

On January 7, Healthgrades announced its acquisition of consumer and physician engagement company Evariant. The combined assets of the two high-profile health tech companies create a comprehensive platform that Healthgrades CEO Rob Draughon hopes will be the right solution to meet the needs of the industry at a time of rapid growth and consolidation. “As Read More

Google Health Chief Outlines Multi-Pronged Plan to Improve Healthcare

Jim-Samuel

// By Jim Samuel // How Google plans to use technology to improve patients’ lives around the world As technology giants Google, Amazon, Microsoft, and others forge ahead with plans to improve healthcare, many in the industry are wondering just what they plan to do and how they plan to do it. David Feinberg, MD, Read More

How Data Can Create a Better Brand Experience

Drew Diskin, director of marketing technology for Virtua Health

Data available to marketers today is key to creating brand experiences that last, but only when used at patients’ decision points. Drew Diskin, director of marketing technology for Virtua Health, recently shared how the healthcare system underwent a departmental transformation that resulted in a unique approach to being agile with data. eHST: In general, where Read More

Driving Brand Experience with Data

Ask the Expert, with Drew Diskin, Director of Marketing Technology, Virtua Health // By Jared Johnson // Data available to marketers today is key to creating brand experiences that last, but only when used at patients’ decision points. Drew Diskin, director of marketing technology for Virtua Health, recently shared with me how the healthcare system Read More