Salesforce

CRM Success in Healthcare: Integration and Automation

Baptist Health logo

The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we pick up where we left off, we see that some of the challenges that were dogging provider organizations before the onset of the pandemic are still there. CRM is one example. Many healthcare organizations that have Read More

What It Takes to Achieve CRM Success

jane-brubaker

// By Jane Weber Brubaker // Baptist Health in Jacksonville, Florida knew it needed to consolidate its data and technology platforms to make them usable for marketing and to better serve consumers, patients, and internal stakeholders. The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we Read More

Salesforce Gives Marketers Top Tips to Drive Growth in Email Marketing

Rachel Boyles

// By Althea Fung // Email marketing is still the preferred channel for personalized communications among all age groups. Are you making the most of it? People often say that email marketing is dead, but that’s not true. A 2021 study by Bluecore and NAPCO Research found that email is the most preferred communication channel Read More

SCL Health Makes Engagement a Top Priority

One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems received recognition for winning this prestigious Read More

SCL Health Takes Home Top Honors for the Second Year in a Row

Lydia Jumonville

// By Jane Weber Brubaker // One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems Read More

COVID Accelerates Digital-First Strategy at Two Systems

Morgan Griffith

Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, as you can imagine, making Read More