Why Privacy-Focused Healthcare Marketing Drives Better Performance

Learn how you can turn your privacy challenges into performance opportunities

Thursday | January 29, 2026 | 2 p.m. Eastern

Your Presenters:

• Nardeep Singh, MSITM, Marketing Technology Manager, Renown Health
• Dave Twichell, Head of Marketing, Freshpaint

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• Why privacy compliance is more than a legal requirement; it’s a performance enabler
• How privacy-respecting tracking allows for full-funnel visibility, from ad click to appointment
• Tactics for modern, HIPAA-aligned audience segmentation and campaign targeting
• How performance marketing can prove value when budgets are tight
• Proven methods to rebuild marketing insight without increasing risk

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Atlantic Health System Launches Humorous Campaign for Colorectal Cancer Awareness

// By Althea Fung // Colorectal cancer is a significant health concern in the United States. Early detection through screenings like colonoscopies can significantly improve survival rates, with five-year survival rates at about 90 percent if treated early. Discover the strategy behind Atlantic’s “Here’s the Bottom Line” campaign and how it achieved a significant increase in screenings.

Winning Digital Strategies to Boost Employee Recruitment and Retention

// By Susan Dubuque // The eHealthcare Leadership Awards introduced a new category in 2023 to address healthcare workforce shortages. Eight winners were selected, including St. Peter’s Healthcare System, which used a twofold strategy to promote hard-to-fill jobs and support recruitment initiatives through marketing and HR collaboration. Discover St. Peter’s tactics and enhance your organization’s hiring practices.

Focus on CRM: Success Stories from Leading Healthcare Organizations

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Download now »

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“When it became clear in March 2020 that the coronavirus outbreak in the U.S. had reached pandemic heights, federal health officials and cancer societies urged Americans to delay routine cancer screenings,” says Bradley Wensel, EVP and chief customer officer at Healthgrades. “Providers and consumers heeded those recommendations, which led to an abrupt drop in screenings, Read More

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