MidMichigan Health Multi-Channel Campaign Featuring Animated TV Spot Hits the Target
MidMichigan Health was succeeding at getting people in the community to participate in health risk assessments. The problem was, they were reaching the “worried well” and not people who needed intervention. To remedy the situation, MidMichigan launched an advertising campaign, working with creative agency Neathawk Dubuque & Packett. The centerpiece of the campaign is an Read More