Workflow Optimization

Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There

ehst-webinar-251208-ai-graphics-day4session2b

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 11, 2025 at 2:30 p.m. Eastern

Panelists:

  • Andrew Chang, Chief Marketing Officer, UChicago Medicine
  • Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
  • Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health

Moderated by:

  • Drew Marlatt, VP, Data Products and Technology, BPD

You’ll Learn:

  • How healthcare consumerism can improve with AI “agents”— autonomous software that can navigate systems, pull data, and complete transactions without human intervention.
  • What it looks like to design systems and processes where consumer interactions feel effortless.
  • What happens when websites are no longer the primary tool for transactions.
  • How AI agents are enabling real-time personalization and eliminating the “one-size-fits-all” healthcare digital experience that has long frustrated patients.

day-4-session-2 Speakers

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AI Agents and Workflow Optimization: From Idea to Impact

ehst-webinar-251208-ai-graphics-day4session1b

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Thursday, December 11, 2025 at 1 p.m. Eastern

Panelists:

  • Drew Marlatt, VP, Data Products & Technology, BPD
  • Carrie Liken, Strategic Account Executive, Snowflake
  • Victor Reiss, Chief Consumer Officer, UNC Health

Moderated by:

  • Therese Lockemy, founder and CEO, Inner Path Digital

Join us to learn how healthcare marketers are:

  • Identifying high-value workflows that are ready for AI agents today, and where manual oversight is still essential
  • Reducing operational friction by using agents to automate tasks like appointment scheduling, care coordination, data pulls, list creation, campaign setup, segmentation, and reporting
  • Connecting cloud data, MarTech, and enterprise systems so agents can act on unified, governed information
  • Designing guardrails, governance models, and human-in-the-loop checkpoints that keep outputs safe, accurate, and on-brand
  • Learning from agent use cases in other industries, and translating those practices responsibly into healthcare
  • Preparing teams for a new operating model where AI agents augment capacity, accelerate execution, and free humans for higher-value work
  • Balancing near-term efficiency gains with long-term opportunities to reimagine end-to-end marketing workflows

day-4-session-1 Speakers

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