Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There


With perspectives from experts at UChicago Medicine, Northwell Health and Modular Feedback, this panel will dive into the details of how industry leaders are using AI to power the future of data-driven healthcare marketing.

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

This session is part of
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Presented December 11, 2025 at 2:30 p.m. Eastern


Panelists:
Andrew Chang, Chief Marketing Officer, UChicago Medicine
Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health

Moderated by:
Drew Marlatt, VP, Data Products and Technology, BPD

day-4-session-2 Speakers


Sponsored by

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This event is free to attend thanks to our sponsor.


When consumers can order nearly anything to their door in minutes, few patients are willing to continue enduring healthcare hurdles like phone trees and website dead ends.

Savvy industry leaders from renowned health systems are turning to AI agents to overcome the complicated consumer touchpoints that are oh-so-common in healthcare.

Join our panelists as they discuss their evolving vision for delivering on the full promise of patient-centered care powered by AI agentic workflow optimization.

You’ll Learn:

  • How healthcare consumerism can improve with AI “agents”— autonomous software that can navigate systems, pull data, and complete transactions without human intervention.
  • What it looks like to design systems and processes where consumer interactions feel effortless.
  • What happens when websites are no longer the primary tool for transactions.
  • How AI agents are enabling real-time personalization and eliminating the “one-size-fits-all” healthcare digital experience that has long frustrated patients.

Panelists


Andrew Chang
Chief Marketing Officer
UChicago Medicine

Andrew Chang is Chief Marketing Officer (CMO) at UChicago Medicine, where his team is using AI agents to modernize patient engagement with seamless touchpoints. Chang’s vision of agentic AI in healthcare includes automated appointment scheduling, proactive patient reminders, operational efficiency and personalization. He emphasizes reskilling teams to ensure technology improves both the patient experience and business growth while maintaining human connection at the core of healthcare.

Andrew Chang


Chris Hemphill
Founder and Head of Applied Data Science & AI
Modular Feedback

Chris Hemphill is head of Modular Feedback where he helps healthcare leaders and innovators “Reclaim the Algorithm.” Where Big Tech’s AI prioritizes clicks and doom scrolling over wellness, Healthcare AI has more serious obligations to patients, providers, and payers. Hemphill draws on experience leading & creating Healthcare AI efforts since 2018 at companies like Actium Health, VP of Applied AI and Woebot Health, Sr. Director of Commercial Intelligence. Chris’s leadership in mitigating AI’s biases & expanding outreach to underserved Black and Asian communities led to a fellowship with NYU McSilver Institute for Poverty Policy Research in 2022. Chris continues to drive health equity AI initiatives there.

Outside his work in data science, Chris co-hosts a podcast, Hope, Power, and Healthcare with Melissa Reilly, who is a veteran in healthcare strategy & innovation. The mission with nearly a decade in AI and sharing the podcast: Remind healthcare leaders that they have agency and accountability in building the future of healthcare.

Chris Hemphill


Paul Lambson
Assistant Vice President
Consumer Technology Northwell Health

Paul Lambson is AVP of Consumer Technology at Northwell Health, where he leads enterprise systems that apply AI and data to optimize customer engagement. With deep experience in marketing technology, CRM and consumer applications, Paul focuses on turning complex data into actionable insights that drive measurable outcomes in highly regulated industries.

Paul Lambson


Drew Marlatt
VP, Data Products and Technology
BPD

Drew Marlatt is vice president, Data Products and Technology, at BPD, and has a career built on delivering custom, data-driven solutions across industries, from healthcare and life sciences to financial services and defense. He thrives on solving complex problems with analytics, statistics, machine learning, and generative AI—always focused on creating the simplest, most effective solutions to generate insight and improve efficiency. As an industry thought leader on data privacy and responsible AI, Drew believes cutting-edge technology must be applied with care to build trust and ensure fairness for both users and society. His approach blends innovation with responsibility, ensuring BPD’s data products deliver measurable value while upholding the highest ethical standards.

Drew Marlatt


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