The Healthcare Experience Patients Actually Want: A Roadmap to Digital Transformation

Brian Carlson, vice president of patient experience at Vanderbilt University Medical Center

Let’s face it: When it comes to healthcare, we’ve all been there. You are simply trying to schedule a wellness appointment, but you’re stuck on hold with a doctor’s office, or you show up at the doctor’s office and have to fill in a sea of repetitive paper forms with a tiny, 9-point font. Not exactly the seamless experience you’d expect.

The truth is, patients today want more. They want digital experiences that are fast, easy, and personalized. If your healthcare organization doesn’t keep up with the times, it’s time for a serious digital makeover.

In a recent webinar, “How to Build Your Healthcare Consumer Experience Roadmap for 2025 and Beyond,” industry experts from BJC HealthCare, Vanderbilt University Medical Center, and Praia Health shared strategies for making healthcare more like the other modern, on-demand services patients use every day. Spoiler alert: It’s about more than just fancy tech.

In this article, you’ll learn how to create a roadmap that boosts patient loyalty, reduces friction, and makes your organization feel more like the user-friendly apps patients actually like using.

Read the full article here: Building Healthcare Experiences Patients Love

Best regards,
Matt Humphrey
President