How Ochsner Health System Leverages Technology to Proactively Manage Online Reputation — and How You Can Too
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An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists
Webinar on Demand — Watch Now
- Lindsay Neese Burton, healthcare marketing director, Reputation.com
- Amber Welch, director of digital content, Ochsner Health System
Healthcare consumers search for more information when making decisions about their care than ever before. And far too often the information they find online about doctors and facilities is incorrect or insufficient.
What your potential patients find — or don’t find — about your service lines and physicians when they search online can make or break your organization’s ability to bring in new patients and retain existing ones.
Few organizations have the resources to manually maintain accurate listings for every location and physician across a growing multitude of social platforms, search engines, and review sites — from Google and Facebook to Healthgrades and Vitals. Some have tried — and failed — to keep up with the sheer number of ever-changing variables.
But with the right technology, organizations can gain control over their information, and consumers benefit from access to current, comprehensive, and accurate information when choosing a doctor.
Watch this webinar on demand now and learn how Ochsner Health System uses a technology solution to proactively manage its online presence — and ensure it is a consistently strong contender for consumers’ attention when seeking a provider.