by Glen Doss A growing number of healthcare organizations have turned to open source software to help manage their websites. Open source software is a collection of tools and technologies that are free to use, modify, and share. Two of the most popular open source platforms are the Drupal and WordPress content management systems. Both Read More
Ask The Expert with Mark S. Gothberg Winners of the 2013 eHealthcare Leadership Awards, the competition’s 14th year, were recognized in November in New Orleans during a presentation at a healthcare Internet conference sponsored by Atlanta-based Greystone.Net. The November issue of eHealthcare Strategy & Trends listed the winners. Last month’s “Ask the Expert” column discussed Read More
by Julie Pelaez and Dagmara Scalise As a hospital marketer, you might have had this scenario play out in your head: Droves of new patients show up at your hospital simply because they know it offers them exactly what they need. And you didn’t even have to tell them about it! Instead, someone they trust, Read More
WEBSITES/MOBILE APPLICATIONS Free Messaging Platform Introduced to Improve Medication Adherence. Care4Today Mobile Health Manager 2.0, which also works on a website, sends out reminders on scheduled medications to be taken and prompts a response from users that is recorded in an adherence report. Caregivers can link family members to their account. Go to www.care4today.com. Hospital Read More
Ask The Expert with Mark S. Gothberg Key provisions of the Affordable Care Act will be in full force on January 1 – less than two months away. Millions of newly insured consumers will be seeking health services, with many of them having limited knowledge of how the healthcare system works or the providers serving Read More
by Mark S. Gothberg Conventional Thinking Often Wrong With its total national awareness far below that of Mayo Clinic and Johns Hopkins Medicine, Cleveland Clinic decided to take a novel approach to building the brand. In March 2012, Cleveland Clinic launched Health Hub, a site very different from the organization’s primary website at www.clevelandclinic.org, and Read More
Facebook introduced hashtags on its news feed in June with the expectation that they would increase reach. But a study by EdgeRank Checker finds that hashtags didn’t increase exposure at all. Posts with hashtags actually had less viral reach. Also, posts with hashtags had a lower level of engagement, and organic reach exhibited a slight Read More
// By Lyle Green and Dan Dunlop // In May 2013, a group of physician relations professionals and thought leaders gathered in Houston to develop a vision for the future of physician relations. Recognizing the growing adoption of digital media by medical professionals, the assembled experts sought to define the future role of the physician Read More
Ask The Expert with Ben Dillon Content management is one of the most difficult – and most overlooked – pieces of Web development. The average hospital website comprises more than 1,500 pages of unique content. Creating and maintaining all that content requires more work than most administrators can easily manage, especially if they lack full-time Read More